WBNK Media
Facebook Media Buyer/ Lead Gen Expert Job at WBNK Media in Chandl...
WBNK Media - Chandler, AZ, United States, 85249
Work at WBNK Media
Overview
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Overview
Content Summary: Facebook Media Buyer/ Lead Gen Expert at Chandler, for WBNK Media
Job Description
Job Description
WBNK Media is a results-driven marketing agency specializing in local lead generation for service-based businesses. We create and optimize high-converting Facebook ad campaigns that drive qualified leads for our clients. We're looking for a Facebook Ads expert who understands how to generate leads cost-effectively and can scale campaigns profitably.
Job Responsibilities:
- Strategize, set up, and manage Facebook and Instagram ad campaigns for local businesses
- Optimize ad performance through A/B testing, bid adjustments, and audience targeting
- Write compelling ad copy and select engaging creatives that convert
- Monitor KPIs such as CPL, ROAS, and conversion rates, making data-driven optimizations
- Implement retargeting and lookalike audience strategies to maximize results
- Stay up-to-date with Facebook Ads Manager updates, iOS tracking changes, and industry trends
- Provide weekly performance reports with key insights and recommendations
Requirements:
- Proven experience running successful Facebook Ads campaigns focused on lead generation
- Ability to optimize ad spend and reduce lead costs while maintaining quality
- Strong knowledge of Facebook Business Manager, tracking pixels, and attribution models
- Experience with Highlevel (preferred)
- Ability to analyze data and adjust campaigns for maximum performance
- Strong copywriting and creative skills for ad design and messaging
- Experience with Zapier, GoHighLevel, or other CRM integrations (a plus)
- Self-motivated, analytical, and results-driven mindset