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A home is the biggest investment most people make, and yet, it doesn’t come with a manual. That's why we’re building the only app homeowners need to effortlessly manage their homes — knowing what to do, when to do it, and who to hire. With Thumbtack, millions of people care for what matters most, and pros earn billions of dollars through our platform. And as one of the fastest-growing companies in a $600B+ industry — we must be doing something right.We are driven by a common goal and the deep satisfaction that comes from knowing our work supports local economies, helps small businesses grow, and brings homeowners peace of mind. We’re seeking people who continually put our purpose first: advocating for pros and customers, embracing change, and choosing teamwork every day.At Thumbtack, we're creating a new era of home care. If making an impact and the chance to do good inspires you, join us. Imagine what we’ll build together.About the Lifecycle Marketing Team

The Lifecycle Marketing Team at Thumbtack is dedicated to delivering personalized, data-driven experiences that engage, convert, and retain our pros and consumers. We leverage cutting-edge marketing technology and automation to create seamless, impactful journeys across channels like email, SMS, push notifications, and in-app messaging. Our team thrives on collaboration and innovation, working cross-functionally to optimize customer interactions and drive business growth. By focusing on scalability and personalization, we ensure that every message adds value, enhances the customer experience, and aligns with Thumbtack’s mission to simplify how people care for their homes.About the Role

We’re seeking an experienced highly technical marketer to define and lead the marketing vision and roadmap for our CRM capabilities. This role will oversee both internal and third-party tools that drive promotional and transactional content across email, push notifications, SMS, and in-app channels. As Marketing’s main point of contact with our MarTech teams, you’ll be responsible for identifying and prioritizing product requirements, ensuring that resources are focused on solving the most critical business challenges. You will also own product and feature adoption, developing processes, training, and documentation so that CRM teams are able to unlock the full potential of our CRM capabilities.Your Responsibilities

Lead the CRM vision and roadmap for our CRM capabilities enabling teams to efficiently and effectively deliver best-in-class CRM campaigns across all owned channels, including email, push, SMS, and in-app.Partner with Product, Engineering, Data Science, and Analytics teams to identify opportunities, build business cases, and implement solutions that will improve the customer experience, drive operational efficiency, and support CRM initiatives.Serve as a technical leader and resource for CRM, working with Marketing Leads to develop, prioritize, and manage Product & Engineering requests.Own product and feature adoption, developing processes, training, and documentation so that the CRM Operations team is able to unlock the full potential of our CRM capabilities.Improve internal tools, processes, and safeguards to ensure our customers consistently receive personalized, relevant, and high-quality content from Thumbtack.Act as a strategic advisor to senior leadership for topics related to our CRM capabilities, providing insights and recommendations to support evolving goals and business needs.To Be Successful, You Must Bring

8+ years in Marketing, Product, or CRM roles with expertise in CRM tools, Marketing Tech, and integrating enterprise-level systems (APIs, JSON, ETLs).Strong understanding of marketing channels and expertise in Marketing Operations and MarTech.Track record of developing a vision for building for scale (automation, personalization, data integrity, etc.); process and systems-oriented.Strong ability to identify opportunities, prioritize and develop roadmaps.Able to build relationships and work well across teams; will partner heavily with MarTech channel owners (Technical Product Managers, Engineering, Data Science and Applied Science) to develop plans and execute them.Strong leadership skills with the confidence to lead a team (direct and indirects).Experience coaching and developing high-performing individuals.Willingness to work an early morning shift.Bonus points if you have

Experience in Marketing Automation Platforms.Benefits & Perks

Virtual-first working model coupled with in-person events.20 company-wide holidays including a week-long end-of-year company shutdown.Library (optional use collaboration & connection hub) in San Francisco.WiFi reimbursements.Cell phone reimbursements (North America).Employee Assistance Program for mental health and well-being.Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact:

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