ISI® Elite Training Franchise is hiring: Brand Creative Videograp...
ISI® Elite Training Franchise - Charlotte, NC, United States, 28245
Work at ISI® Elite Training Franchise
Overview
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Overview
Job Description
ISI® Elite Training is one of the nation’s fastest growing boutique fitness franchise brands in America. The ISI® Marketing Team is looking for a Brand Creative Producer to lead the organization’s marketing efforts. This individual will work to advance aspects of the ISI® Elite Training brand through visual projects to include use of the studio space/booking, podcast audio productions, social media video projects (such as YouTube, Reels, Tiktok content and thematic video) and photography shoots, bookings, editing and delivery. The individual will sit on the Marketing team, report to the Director of Marketing and work closely with the Chief Operations Officer for approvals, content subject matter and approvals. The individual in this role should feel comfortable behind both a video camera as well as a photo lens, possess the ability to edit video, photo and audio and have excellent organizational and time management skills. They will be a skilled producer and able to drive creativity and enthusiasm in others. The goal is to increase the company’s market share and maximize revenues to thrive in a rapidly growing competitive industry.
Responsibilities
Videography & Photography
- Assist with photo shoots alongside the Marketing Content Associate to ensure desired outcomes are delivered.
- General video footage editing and development for resources utilized internally by all departments (training, ops, FranDev & marketing)
- Provide direction on sourcing, casting and scheduling of talent for photo shoots, Reels and outsourced video productions.
- Produce annual national campaign shoots to deliver required assets for National and Hyper local use.
- Support and produce assets to support Retails deliverable on seasonal, holiday and challenge gear. In addition, refresh assets as needed for Elite Nutrition supplements.
- Reporting on associated analytics to drive performance and make necessary adjustments.
Podcast
- Production/Recording of brand podcast Train for Life and future content.
- Editing and delivery of podcasts across all channels (Spotify/iTunes/Libsyn) to grow the subscriber base (working with Marketing Content Associate as necessary to deliver)
- Reporting on associated analytics to drive performance and make necessary adjustments.
Social Media Video Content
- Reels - Development/filming/editing/scheduling/posting of small videos/multiple series
- Video development for social media to capture content that aligns with marketing themes
- Continually provide fresh video content to Social Media Manager for use on Instagram & Facebook
- Assist with development of social media content plan alongside Social Media Manager
- Manage shooting and posting brand associated Facebook Lives
- Reporting on associated analytics to drive performance and make necessary adjustments
Videography & Photography
- Assist with photo shoots alongside of Marketing Content Associate to ensure desired outcomes are delivered
- General video footage editing and development for resources utilized internally by all departments (training, ops, FranDev & marketing)
- Provide direction on sourcing, casting and scheduling of talent for photo shoots, Reels and outsourced video productions.
- Reporting on associated analytics to drive performance and make necessary adjustments
Experience
- Minimum of 2-4 years professional experience
- Experience in photography, video and audio (both capturing and editing)
- Project management skills
- Written and verbal communication skills
- Ability to deliver objectively against project goals
- Experience with Microsoft Windows 7/8 & Apple OS software and operating systems
- Proficiency with design tools such as Adobe suite (InDesign, Photoshop, Lightroom, Illustrator, After Effects), Premier Pro
- Degree in Graphic Design, Visual Arts, or combination of education/formal training and applicable work experience
- Passion for fitness, people and brand development.
This job description in no way states or implies that these are the only duties to be performed by the employee occupying the position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor, subject to reasonable accommodations. Nothing in this job description creates a contract of employment in any way for any person. All employees hired by ISI Elite Training are employees at will and the company reserves the right to terminate employees at any time for any reason or no reason at all. ISI Elite Training is an Equal Opportunity Employer. Employment opportunities at ISI Elite Training are based upon one's qualifications and capabilities to perform the essential functions of a particular job. All employment opportunities are provided without regard to race, religion, sex, pregnancy, childbirth or related medical conditions, national origin, age, veteran status, disability, genetic information, or any other characteristic protected by law. This Equal Employment Opportunity policy governs all aspects of employment, including, but not limited to, recruitment, hiring, selection, job assignment, promotions, transfers, compensation, discipline, termination, lay-off, access to benefits and training, and all other conditions and privileges of employment.