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Our client, the leading career site used around the globe to help people and companies with their recruiting efforts is looking for a Lifecycle Marketing Specialist. You will support and execute marketing communications that enhance the customer experience across the buyer journey. This role will work closely with cross-functional teams across marketing, product, operations, and analytics to manage and execute high-performing email campaigns.

The ideal candidate is a proactive and detail-oriented marketer with experience in marketing automation, email campaign strategy, and project management.

Key Responsibilities:

* Collaborate with marketing and product teams to support lifecycle strategies for product launches and growth initiatives.

* Lead campaign audits and recommend optimizations to improve performance.

* Develop and execute email campaigns including audience segmentation, QA/testing, scheduling, localization, and reporting.

* Manage project workflows and timelines, ensuring campaigns launch on time and align with brand and business goals.

* Analyze campaign performance data to provide insights and identify areas for improvement.

* Maintain and improve documentation and campaign processes.

Qualifications:

* 2+ years experience managing marketing campaigns via email and automation platforms (e.g., Salesforce, Marketo, Braze, Iterable, MailChimp).

* Skilled in developing multivariate and automated campaigns.

* Strong understanding of CRM and lifecycle marketing strategy and best practices.

* Excellent cross-functional communication and stakeholder management skills.

* Experience with tools such as Litmus, SendGrid, Airtable, JIRA, or Asana.

* Highly organized, detail-oriented, and comfortable managing multiple projects.

* Experience in B2B marketing or global/multilingual campaigns is a plus.

* Proficiency in SQL is a plus.

#LI-VM

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