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Company Description

Hyde Bodrum exclusively offers an adults-only all-inclusive experience focused on a festival feeling through music, DJs, acoustic sets, festival stages, and other highly curated entertainment and sports activities. Hyde Bodrum combines the luxe all-inclusive offering with exceptional and varied culinary destinations, with the design and programming of a standout lifestyle resort, creating a haven of escapism and entertainment. Located between the sparking turquoise waters of the Aegean Sea and the stunning national parks of the Bodrum Peninsula, Hyde Bodrum comprises 212 rooms, suites, and villas – incorporating artisan touches, woven textures, and plenty of living greens. Guests experience the dedicated entertainment spaces throughout the resort, including a unique and memorable pool at its heart, programmed with a series of pop-ups and live performances. A wellness and spa area and access to Hyde’s private beach offer spaces for guests to relax and recharge. Anything can happen at Hyde, and Hyde Bodrum creates connections and invite people to join in and get involved.

Job Description

MARKETING MANAGER

This role oversees and leads all marketing efforts in the hotel. The Marketing Manager is responsible for creating and promoting on-brand messaging to guests through various channels and partnerships with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awareness.

KEY ROLES & RESPONSIBILITIES

• Manage all activities within the marketing department, ensuring all brand standards are followed.
• Create & execute annual marketing plan to budget.
• Serve as the hotel’s primary brand ambassador, ensuring that brand guidelines are followed.
• Develop the hotel’s communication strategies and execute the marketing campaigns in conjunction with the Sales, Spa, Food & Beverage departments to ensure profit growth and brand exposure.
• Plan and oversee the hotel’s advertising and promotional activities.
• Manage the hotel’s creative agency to develop all marketing collateral, promotional pieces, and advertising campaigns.
• Manage relationships with external PR agencies and partners to maximize ROI and achieve marketing goals.
• Plan and execute high-impact activation events and promotions to drive brand awareness and guest engagement.
• Work with digital marketing to develop compelling consumer and media content.
• Oversee all marketing initiatives for the hotel.
• Verify all collateral is as per brand guidelines.
• Verify all advertising for the hotel in digital channels is in alignment with brand voice.
• Build and maintain positive relations with the Corporate and Regional offices.
• Oversee photo shoots for the hotel and seasonal campaigns.
• Provide regular reports and analytics on marketing performance and adjust strategies as needed.

Qualifications

• Excellent understanding of lifestyle hospitality market
• Excellent understanding of all hotel departments
• Professional presentation skills
• Knowledge of basic accounting, math skills and analytical capabilities required
• Ability to assess/evaluate employee’s performance fairly
• Must have strong interpersonal skills with attention to details
• Strong written and verbal communication skills
• A leader with a positive attitude
• Strategic thinking combined with the ability to move strategy to action
• Managerial / Leadership skills
• Self-motivated, creative and confident, with a highly energetic personality
• Creative, independent, and manages stress gracefully
• Ability to meet deadlines consistently
• Pro-active and taking initiative
• Must be organized and ability to work and follow systems and procedures
• Must be adaptable to change of strategy, ideas, systems etc.
• Must be guest service oriented
• Proficiency in organizational planning with the ability to multi-task

EXPERIENCE & QUALIFICATIONS

• Bachelor’s degree in Marketing, Business, or related major
• Minimum 5 years’ experience in the marketing, digital or related professional area
• Hospitality marketing or advertising agency experience preferred
• An experienced marketing expert, a dynamic and self-driven, creative individual
• An engaging and empathic leader
• A passionate individual with experience in marketing; traditional & digital; as well as e-commerce
• Strong lifestyle hotel background / luxury brand background is preferred
• Fluency in English, written and spoken