LinkedIn is hiring: Media Partnerships Manager in New York
LinkedIn - New York, NY, United States, 10261
Work at LinkedIn
Overview
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Overview
LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.
Join us to transform the way the world works.
Job Description
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
This role can be based in San Francisco, Sunnyvale, Mountain View or New York.
The Channel Strategy and Operations (CSO) team at LinkedIn is a central function within LinkedIn’s marketing department, working horizontally across all lines of business globally. We sit within the larger Growth, Performance, and Operations (GPO) org, and are responsible for a large Paid Media budget. The team is responsible for developing strategies, content, and partnerships that enable us to drive both short and long term value for the business.
In this role, you will oversee relationships and joint accountabilities with our largest paid media partners. You will be responsible for content development as part of strategic partnerships, leveraging partners' intellectual property to create comprehensive 360 content marketing programs activated across LinkedIn's business units. The ideal candidate will have a minimum of 5 years of experience in paid media partnerships and/or content marketing, with a strong background in relationship management, project management, and performance and brand paid media. They will have experience and comfortability with several forms of marketing measurement. Experience with creators and influencers is a plus.
Key Responsibilities
- Support and maintain strategic partnerships by executing and operationalizing Joint Business Plans (JBPs), managing monthly partnership meetings, and overseeing related tasks to ensure seamless collaboration and alignment.
- Project management and execution of 360-degree content campaigns, working cross-functionally with multiple stakeholders both internally and externally to ensure timely execution, effective distribution, creative excellence, and comprehensive campaign reporting.
- Exhibit strong relationship management and collaboration skills, working cross-functionally with internal and external stakeholders.
- Proficiency in various marketing measurement techniques.
- Demonstrate a robust understanding of paid media and content marketing campaigns across multiple channels and platforms, including digital, social, podcasts, YouTube, CTV, and more, to drive impactful and innovative marketing strategies.
- Track campaign goals and strategic partnership objectives, ensure compliance with partnership agreements, and provide regular updates and detailed reports to senior management.
- Support the execution and planning of the annual Pitch Day event.
Qualifications
Basic Qualifications
- 5+ years of experience in paid media, with experience in partnerships or content marketing.
- Background in relationship and project management.
- Bachelor’s degree or equivalent experience.
Preferred Qualifications
- Ability to think strategically and make recommendations, with strong consumer judgment.
- Excellent communication skills, with the ability to influence without formal authority.
- A track record of developing and maintaining highly collaborative cross-functional internal and external relationships.
- Superior organization and project management skills with the ability to meet tight deadlines and adapt plans through change.
- Experience managing agency relationships across creative and media.
- Hungry to learn, problem-solve, and make an impact on the business.
- Experience with creators and influencers is a plus.
Suggested Skills
- Analytical
- Brand or Integrated Marketing
- Creator Marketing
- Stakeholder Management
- Project Management