Technical Analyst - Marketing Insights
Live Nation - CA, United States
Work at Live Nation
Overview
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Overview
Job Summary:
WHO ARE WE?
Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit .
WHO ARE YOU?
Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!
THE TEAM
The mission of the Marketing Insights Engineering team is to leverage data and technology to enhance the decision-making process for marketing. Our scope ranges from estimating channel attribution to ticket sales, to predicting future purchase behaviors, to identifying anomalous fans for filtering purposes. We holistically observe the business to create new and accelerate existing marketing programs.
THE ROLE
As a Technical Analyst, you will keep us honest about our contributions to the business as well as illuminate the path toward promising opportunities. Visualizing trends in ticket sales, identifying active channels for fan communication, and optimizing purchase funnels are just a few activities you can expect from this role. You will be a catalyst for data-driven decisions helping us match the best fans for every event we serve.
WHAT THIS ROLE WILL DO
- Track, socialize, and alert upon key marketing and business metrics
- Create hypotheses about the success of our marketing strategies and the behavior of our fans
- Perform primary exploratory data analysis to gather the data to support your hypotheses
- Design and execute experiments to confirm or reject your hypotheses
- Document and present your findings to technical and marketing audiences
- Translate these documents into action plans with measurable outcomes
- Partner with other teams to expand our business data fluency and reach
WHAT THIS PERSON WILL BRING:
- 3+ years experience in an analyst or other quantitative analysis role.
- Deep understanding of technical marketing and its role in an organization.
- Solid fluency in SQL, bonus points for experience with a data lake vendor (we use Databricks).
- Experience building dashboards and visualizations of complicated metrics.
- Relentless curiosity and the independent drive to satisfy those questions.
- Clear and convincing verbal and written communication skills.
- Understanding of statistical modeling methods and machine learning methods is a plus.
- Passionate about live events and the concert experience.
BENEFITS & PERKS
Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:
- HEALTH: Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)
- YOURSELF: Paid time off policy including holidays, sick time, and day off for your birthday, free concert tickets
- WEALTH: 401(k) program with company match, Stock Program Reimbursement
- FAMILY: New parent programs & support including caregiver leave and baby bonus, infertility support
- CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings
- OTHERS: Volunteer time off, crowdfunding network
EQUAL EMPLOYMENT OPPORTUNITY
We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
The expected compensation for this position is: $16.00 USD Hourly. Pay is based on a number of factors including market location, qualifications, skills, and experience.
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