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Market America | SHOP.COM, a product brokerage and Internet marketing company that specializes in One-to-One Marketing, is seeking an experienced Social Media Manager to be based in the Greater Miami, FL area.

Position Summary:
This position is responsible for managing the daily social media content of the Owner of the company. Responsible for identifying and implementing the latest social media trends and measuring social media effectiveness through analytics. Work with influencers to build the audience and engage with fans. The work will involve Instagram feed posts and reels, support TikTok, keyword research, Community Engagement, Instagram feed design, direct message, tag monitoring, Strategy and goal meetings, and creative direction for photoshoots, videos.

Essential Functions and Responsibilities:

• Plan & develop a social media content calendar for relevant platforms including Facebook, Instagram, Tik Tok, and LinkedIn.
• Leverage measurement tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics through testing and new initiatives.
• Work jointly with partner store team and digital campaign marketing teams to use promotional campaigns to amplify company messages and partnerships.
• Respond to customers on social media (customer care best practices & engagement).
• Ensure all online efforts and messaging are consistent with the values, overall story, and voice.
• Some evening and weekend work will be required due to the “always on” nature of social media.

Education & Experience:

• 4+ years professional experience managing high profile social media accounts: personal brand and/or e-commerce preferred.
• Understanding of social media KPIs; Assist with tracking and interpreting metrics to enhance user engagement, suggest content optimization.
• Intermediate level of Canva or Adobe Photoshop.
• Intermediate level of mobile and desktop social video editing tools such as Capcut, InShot, Captions App, (or similar video editing tools).
• Strong organizational, project management and time management skills.
• Must be self-motivated but also able to effectively collaborate, work in teams and build good working relationships across multiple stakeholders.
• Working knowledge and familiarity with WordPress and best SEO blog practices.

Computer/Communication Skills:

• Ability to multi-task, focus on priorities and maintain attention to detail.
• Strong organizational and time management skills.
• Problem solving skills.
• Self-motivated, with the ability to work in teams and build good working relationships.
• Excellent interpersonal skills and follow-up skills.
• Proficient with analytics tools (Google Analytics, Facebook Analytics, etc.).
• An ability to recognize good design and maintain a consistent aesthetic.
• Strong writing skills.

Travel:

• Annual Conferences and Product related events (including but not limited to photo shoots, promotional events, etc.).
• Local and regional – 25% travel.
• May include travel by air, car, boat, public transportation.

Market America offers competitive salary and generous benefits, including health, dental, vision, life, short and long-term disability insurance, a 401(k) retirement plan with company match, and an on-site health clinic.

Qualified candidates should apply online. This position will work based in the greater Miami area and some travel is required. Sorry, we are not able to sponsor for this position.

Market America is proud to be an equal opportunity employer.

About Market America, Inc. & Shop.com
Market America Worldwide | SHOP.COM is a global e-commerce and digital marketing company that specializes in one-to-one marketing and is the creator of the Shopping Annuity. Its mission is to provide a robust business system for entrepreneurs while providing consumers a better way to shop.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Technology, Information and Internet, IT Services and IT Consulting, and Software Development