L Oreal USA
Mgr - eCommerce Content and SEO, SkinCeuticals DMI
L Oreal USA - Jersey City, New Jersey, United States, 07390
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Overview
Job Title: Manager, E-Commerce Content and SEO, SkinCeuticals DMI
Division: L'Oreal Dermatological Beauty
Location: 111 Town Square Place
Reports To: Director, E-Commerce Platforms and Services
Who We Are:
For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linke d to beauty and health of the skin.
What You Will Do:
The role will lead and execute SkinCeuticals E-Commerce content, inclusive of site, CRM and programmatic media content for all E-Commerce activations. This role requires a deep understanding of E-Commerce content best practices, content creation, SEO and data analysis. The ideal candidate is a creative and strategic thinker with a proven track record of developing and implementing campaigns.
Specific responsibilities include:
SEO & E-Commerce Content Strategy
Help execute the SEO strategy, conducting keyword research, on-page optimization, and link building activities. Manage the creation and maintenance of high-quality, engaging website content, including blog posts, articles, product descriptions, alt image tags, and other website copy for all launches, animations and evergreen needs. Leverage AI tools (e.g., Writer AI) for fast to market SEO Content and train team members on the tools. Manage Opera uploads, ensuring all launch and animation content is uploaded 4.5 months prior to PAD dates. Shoot + Content Support
Support ecommerce content shoots, assisting with pre-production planning, on-set execution, and post-production. Partner with team Director, marketing leads and creative team to collect all post-production feedback to be shared with agency. Create master asset lists to ensure and align with key markets to ensure all needed assets are created for launches and animations.
Collaboration & Partnership
Collaborate closely with cross-functional teams (marketing, market e-commerce, IT) to ensure alignment of digital content strategies. Collaborate with other digital team members (e.g, social team) to ensure ecommerce needs are captured in shoot content. Collaborate with Director and tech lead on content needs for UX optimizations. Partner with creative project managers to ensure projects are running on time. Manage MT junior talent. Reporting & Insights:
Work closely with Director and tech lead and key markets to understand content performance and optimize when needed. Work with team Director and SEO agency on SEO insights and optimizations. Qualifications:
Bachelor's degree in Marketing, Digital Media, or a related field. 3+ years of experience in digital marketing, content strategy, SEO, or a related field. Strong understanding of SEO best practices, website analytics, and content management systems. Excellent project management and communication skills. Strong analytical skills and experience with data analysis tools. Experience with L'Oréal systems and platforms a plus. What We Offer
Salary Range : $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy
(Up to 2 Days per week work from home for eligible roles, subject to manager approval.) Flexible Time Off
(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks
(VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development
Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More! Employee Resource Groups
(Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs
Your Future Team
At L'Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
We Are Committed and Engaged
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.
Division: L'Oreal Dermatological Beauty
Location: 111 Town Square Place
Reports To: Director, E-Commerce Platforms and Services
Who We Are:
For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linke d to beauty and health of the skin.
What You Will Do:
The role will lead and execute SkinCeuticals E-Commerce content, inclusive of site, CRM and programmatic media content for all E-Commerce activations. This role requires a deep understanding of E-Commerce content best practices, content creation, SEO and data analysis. The ideal candidate is a creative and strategic thinker with a proven track record of developing and implementing campaigns.
Specific responsibilities include:
SEO & E-Commerce Content Strategy
Help execute the SEO strategy, conducting keyword research, on-page optimization, and link building activities. Manage the creation and maintenance of high-quality, engaging website content, including blog posts, articles, product descriptions, alt image tags, and other website copy for all launches, animations and evergreen needs. Leverage AI tools (e.g., Writer AI) for fast to market SEO Content and train team members on the tools. Manage Opera uploads, ensuring all launch and animation content is uploaded 4.5 months prior to PAD dates. Shoot + Content Support
Support ecommerce content shoots, assisting with pre-production planning, on-set execution, and post-production. Partner with team Director, marketing leads and creative team to collect all post-production feedback to be shared with agency. Create master asset lists to ensure and align with key markets to ensure all needed assets are created for launches and animations.
Collaboration & Partnership
Collaborate closely with cross-functional teams (marketing, market e-commerce, IT) to ensure alignment of digital content strategies. Collaborate with other digital team members (e.g, social team) to ensure ecommerce needs are captured in shoot content. Collaborate with Director and tech lead on content needs for UX optimizations. Partner with creative project managers to ensure projects are running on time. Manage MT junior talent. Reporting & Insights:
Work closely with Director and tech lead and key markets to understand content performance and optimize when needed. Work with team Director and SEO agency on SEO insights and optimizations. Qualifications:
Bachelor's degree in Marketing, Digital Media, or a related field. 3+ years of experience in digital marketing, content strategy, SEO, or a related field. Strong understanding of SEO best practices, website analytics, and content management systems. Excellent project management and communication skills. Strong analytical skills and experience with data analysis tools. Experience with L'Oréal systems and platforms a plus. What We Offer
Salary Range : $98,400 - $140,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy
(Up to 2 Days per week work from home for eligible roles, subject to manager approval.) Flexible Time Off
(Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks
(VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development
Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More! Employee Resource Groups
(Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs
Your Future Team
At L'Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
We Are Committed and Engaged
Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran and need a reasonable accommodation during the application or hiring process, please contact [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
All of your information will be kept confidential, to the maximum extent permitted by law, according to EEO guidelines.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.