Senior marketing manager, Amazon Prime
Amazon - Indiana, Pennsylvania, us, 15705Work at Amazon
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Overview
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We require a Senior Marketing Manager (MM) to drive Prime marketing onsite and through partner channels. This MM will work on driving acquisition initiatives on key Prime upsell locations, by expanding upsells and optimizing location efficiencies using content testing. In addition, the MM will work on 3P partner strategy where the candidate will require to work on communication strategy and visibility negotiation on 3P platforms. It would require the creation of standard playbooks across partners.
The role will require working with local and international teams, managing expectations and dependencies with multiple stakeholders. The ideal candidate will need to be detail-oriented and organized, have strong creative skills, capable of handling multiple projects and priorities at once, and be comfortable with ambiguity. The candidate will be able to synthesize business objectives into rapidly and flawlessly executed high-quality marketing programs. Past experience with online merchandising or content experimentation is a plus. Besides having first-class written/verbal communication skills, the MM will need to be able to see and show results with data - understanding customer behavior across different customer cohorts through analytics is critical to success, and SQL abilities will be a plus.
Key job responsibilities:
Own marketing strategy and execution for the business and product portfolio to drive adoption and scale.Work with internal teams to jointly define, develop, execute, and analyze high-impact go-to-market digital and physical channel marketing strategies, merchandising, promotion, customer value propositions, messaging, campaign goals, and measurement.Develop an understanding of the drivers of customer acquisition and translate those insights into go-to-market programs, campaigns, and promotions.Execute campaigns leveraging the full range of merchandising vehicles available, using data, analysis, and best practices to optimize decisions and maximize ROI.Work with external partners to ensure communication alignment and drive business.Work internally with Business Development, PR, Product Management, Research, Brand marketing, Legal, and Retail marketing teams to ensure internal cross-functional alignment.Report on success metrics related to acquisition.Minimum Requirements:
5+ years of professional non-internship marketing experience.Experience using data and metrics to drive improvements.Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).Experience building, executing, and scaling cross-functional marketing programs.Experience communicating results to stakeholders.Experience leading go-to-market for consumer software or hardware product launches.Experience using SQL or other analytical tools for conducting data analysis.Experience with customer segmentation, profiling, and targeting.
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