Marketing Manager Job at MECCA Hospitality Recruitment in Grove
MECCA Hospitality Recruitment - Grove, OK, US
Work at MECCA Hospitality Recruitment
Overview
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Overview
The Marketing Manager manages the daily operations of the property and special events. The Marketing Manager develops and implements both short- and long-term promotions, event plans
and sets objectives and advances on property promotions, tournaments and other events. The Marketing Manager is expected to serve as a public relations ambassador the entire property.
This is an on-property role in Grove, Oklahoma. Remote/hybrid roles will not be considered for this.
• Establish long-term enablement templates, tools, product collateral, PowerPoint presentations and other materials to enable sales to effectively engage with customers and win deals.
• Assist in the development of incentive programs, special events and other marketing programs.
• Execute and monitor strategic marketing plans, both short and long range.
• Administers the loyalty and reward program for the property and promotions and events with the assistance of other marketing staff and operational managers.
• Manages the reward program.
• Provides advice on segmentation of the loyalty program database, the design of level privileges, major prizing and the design and content of direct marketing collateral materials.
• Develops innovative promotions and events including gaming tournaments, business partnerships, specific marketing plans and exciting special events and promotions for the patrons.
• Generates sponsorships for major promotions.
• Coordinates with outside agencies to promote and or produce promotions & events on site.
• Coordinates promotions and events with involved departments.
• Develops/creates co-operative programs to incorporate into marketing strategies.
• Maintains schedules of upcoming promotions, events, and tournaments.
• Produces pre and post event evaluation reports for the General Manager.
• Investigates, locates and purchases needed materials for promotions keeping in mind budgetary guidelines.
• Routinely keeps in contact with VIP Guests and maintains guest relations.
• Research database information to identify customer demographics and interests; consults with management on methods of targeting, developing, and informing customers of upcoming special events.
• Maintains and updates customer database continually ensuring the highest level of data integrity, including measurement systems; maintains confidentiality of database and files.
• Responsible for working and assisting with other marketing projects including but not limited to promotions, events, entertainment, tournament, trade shows, and research as directed by management.
• Responsible for obtaining the written approvals for all promotions and elements used on behalf of the property.
• Assists in the coordination of and development of administrative projects, tasks, and special events.
• Addresses personnel matter in adherence to departmental protocols, established company standards, and procedural guidelines.
• Prepares and manages budget, including expenses related to staffing levels, capital expenditures, and maintenance costs.
• Assumes Human Resources responsibilities for the department, cultivating a collaborative work environment that encourages teamwork, provides performance feedback, and upholds mutual respect.
• Ensures high-quality compliance with company policies and legal requirements.
• Demonstrates professional communication skills, fostering and sustaining positive relationships with both staff and
management.
• Providing strong leadership to guide and inspire teams. Building and managing high performance teams. Mentoring and developing team members.
• Making critical decisions that impact the overall success of the organization.
• Communicating the organization's vision, mission, and goals to employees.
• Addressing complex problems and challenges within the organization. Implementing solutions to improve efficiency and effectiveness.
• Leading and managing organizational change initiatives. Adapting strategies and operations to meet evolving business needs.