Director of Marketing Innovations
Oregon State University - Corvallis, Oregon, United States, 97333Work at Oregon State University
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Overview
P08229UFDescription:University Relations and Marketing is seeking a Director of Marketing Innovations. This is a full-time (1.00 FTE), 12-month, professional faculty position.
Reporting to the Vice President of University Relations and Marketing, the Director of Marketing Innovations leads an interdisciplinary team that responds to university-wide opportunities and strategic priorities, elevating the university's brand in alignment with its strategic plan. Responsible for driving innovation through immersive storytelling, public engagement and interaction that advance OSU's communications and marketing goals.
Responsibilities include working with the Vice President of University Relations and Marketing and other URM administrators to evaluate, develop and implement brand engagement and creative strategy and short and long-range marketing innovation goals and objectives. They develop and implement best practices and procedures for creative concepting, creative briefs, processes, systems, programs, performance and brand standards. They participate in strategic planning efforts as part of the marketing team. They determine resource needs and priorities, track results and set a marketing innovation agenda in collaboration with teams across OSU.
The Director of Marketing Innovation has oversight of innovative marketing strategies that showcase the university's brand, groundbreaking research, commitment to student success, and global impact. They lead a world-class team to set the vision for brand creative and engagement and execute bold and highly differentiated campaigns.
Minimum Qualifications (Staff) / Guidelines (Faculty):Typically requires Bachelor's degree in marketing, journalism or related field.5 years' experience as professional journalist or managing a communications and marketing department.Requirements:Bachelor's degree in Marketing, Business, or related field.5 years of relevant experience managing marketing communications teams or departments.Experience leading creative development of innovative creative from concept to delivery.Experience managing creative (internal team of designers, copywriters, external agencies and freelancers).Experience presenting creative concepts effectively to senior executives.Strong analytical skills to assess marketing performance metrics and make data-driven decisions.Excellent communication and collaboration skills to work effectively with cross-functional teams.Knowledge and expertise applying principles of diversity, equity and inclusion to marketing and creative strategy and execution.Ability to mentor and develop team members.
This position is designated as a critical or security-sensitive position; therefore, the incumbent must successfully complete a criminal history check and be determined to be position qualified as per University Standard: 05-010 et seq. Incumbents are required to self-report convictions and those in youth programs may have additional criminal history checks every 24 months.
This position requires driving a university vehicle or a personal vehicle on behalf of the university; therefore, the incumbent must successfully complete a motor vehicle history check, possess and maintain a current, valid driver's license in their state of residence, be determined to be position qualified and self-report convictions as per University Policy 05-030.
Type:Hybrid with permanent residence in the Willamette Valley, including Portland metro.
Additional Salary Information:
$86,688 - $151,746
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