Marketing Manager, Partnerships and Foundation
Embark Student Corp. - Los Angeles, California, United States,![Embark Student Corp.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Embark Student Corp.
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Overview
The Marketing Manager, Partnerships and Foundation should have deep experience in developing and building affiliate partnerships as well as supporting other corporate partnerships and sponsorships. The successful candidate will also support a key element of our purpose through support of our foundation activities. The successful candidate should be able to disseminate data and translate it into insight and then action. They are comfortable working with cross-functional internal teams, with external B2B partners, as well as media and creative agencies.
Your experience and expertise will contribute to the development of highly engaging campaigns that move the needle on results and help elevate the brand and ultimately drive growth.Responsibilities
Overseeing the day-to-day operations of the affiliate marketing program to ensure maximum return on investment.Expand the affiliate marketing channels, growing existing partnerships and recruiting new ones across all categories (content, affiliate networks, loyalty, incentive, email, and more).Support the sales and distribution division in launching new referral and white label partnerships.Managing all the affiliates and recruiting new ones to ensure maximum referral traffic from the affiliate network.Ensure correct setup of affiliate terms, promotions, ads, and tracking, as well as managing the full onboarding process for new affiliates.Work cross-functionally with relevant team members and own the delivery of assets to external partners.Brainstorming improvements and best practices to maximize performance.Collaborate and project manage other enabling service partners – copywriters, graphic designers, and digital/IT services and agency partners.Help shape our brand’s vision particularly as it relates to co-branding.Support the development and activation of the Embark Student Foundation programs and activities.Oversee the execution and follow-up of the Major Grants Program, inclusive of building relationships with grant-winning institutions to ensure effective execution of funds.Development of new foundation programs as necessary.Manage the budget associated with the delivery of programs.Showcase strong business problem-solving skills that have thoughtful strategies and clear and actionable deliverables.Stay informed about trends and tools in Partner Marketing.Qualifications
The ideal candidate comes from a Partner Marketing background.5+ years of partner marketing experience managing the delivery of campaigns.Candidates from a Marketing Planning, Brand Marketing, Media Planning, or Creative Agency background will also be considered.Strong interpersonal skills, effective at building relationships at all levels.Experience with promotional offers, incentives, and A/B testing.Ability to work independently and efficiently in a busy environment managing multiple projects, shifting priorities, and tight deadlines.Given the nature of the role, expert collaboration and influence skills are a must.Strong organizational and project management skills with a strong personal commitment to excellence.Someone who listens to diverse perspectives with an empathetic attitude.Strong proficiency with Microsoft Office suite (PowerPoint, Excel, and Word in particular).Some experience working with WordPress (or similar CMS) and Google certifications would be beneficial.Some knowledge of Adobe Creative Suite would be beneficial.A lifelong learner that is performance-driven.Someone who recognizes our customers as our most important stakeholders.Someone who continuously takes initiative and embraces change.
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