Manager, Acquisition Loyalty Marketing – Rewards, Loyalty & Payme...
Aquent - San Francisco, California, United States, 94199
Work at Aquent
Overview
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Overview
acquisition, retention, and engagement . This role primarily supports
customer acquisition
for both the
credit card program and free rewards membership . The Manager, Acquisition Loyalty Marketing ensures the successful
launch and execution
of marketing initiatives, aligning efforts with
brand objectives
and the commercial planning calendar.
Is your CV ready If so, and you are confident this is the role for you, make sure to apply asap. Serving as the
primary loyalty contact
embedded with brand teams, this role requires a
data-driven, highly organized marketer
with strong
cross-functional collaboration and communication skills . The ideal candidate thrives in a
fast-paced environment
and excels in
analyzing customer trends, managing multiple projects, and executing omnichannel marketing campaigns . Key Responsibilities Marketing Execution & Program Management
Execute
omnichannel and channel-specific
loyalty and credit card marketing strategies to
drive acquisition, retention, and engagement , ensuring alignment with
brand objectives . Develop
creative briefs
and partner with
brand creative teams
to produce
marketing assets
across multiple platforms. Ensure
on-time execution
of loyalty marketing campaigns, partnering with
cross-functional teams and brand stakeholders
for seamless delivery. Serve as the
loyalty marketing representative
in key meetings, ensuring brand teams understand and execute loyalty strategies across channels. Performance Analysis & Reporting
Analyze
financial data and customer trends
to optimize campaign performance and budget forecasting. Conduct
weekly, quarterly, and annual reporting , tracking loyalty program performance by
brand, channel, and acquisition goals . Visualize data and create reports to
communicate insights and campaign results
to stakeholders. Partner with Loyalty & Payments (L&P) team members to
align reporting and performance updates
with broader business objectives. Cross-Functional Collaboration
Work with
brand, creative, analytics, finance, and legal teams
to drive collaboration and ensure shared accountability. Partner with business analysis teams to inform
hindsight reviews, budget forecasting, and in-season marketing performance tracking . Manage
budgeting, purchase orders (POs), and cost actualization
for loyalty marketing initiatives. Oversee the
approval process
for marketing assets in collaboration with
legal and banking partners . Qualifications & Skills Experience & Technical Skills
3-5 years
of experience in
CRM, direct marketing, loyalty marketing, or credit card marketing . Strong
analytical and problem-solving skills ; ability to
interpret large data sets
to drive decision-making. Proficiency in
Microsoft Office Suite (Excel, Word, PowerPoint), Google Docs , and CRM platforms. Experience in
marketing campaign execution and project management
across
multiple teams and channels . Background in
retail, credit card marketing, or agency experience
preferred but not required. Bachelor’s degree required;
MBA is a plus . Customer-obsessed , always seeking to improve loyalty engagement. Highly organized, proactive, and adaptable , able to balance
multiple projects
in a fast-paced environment. Strong
communication and relationship-building skills
to collaborate across teams. Ability to
develop insights from data , build compelling stories, and present findings effectively. Detail-oriented
with a
strategic mindset , able to zoom in on execution while keeping the big picture in focus. Comfortable navigating
ambiguity , creating structure, and taking ownership of initiatives. Growth mindset
– eager to learn, iterate, and optimize strategies for long-term success.
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