Silver Peak Systems
Email Marketing Automation Manager
Silver Peak Systems - Santa Clara, California, us, 95053
Work at Silver Peak Systems
Overview
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Overview
Who we are looking for:
We are seeking a Marketing Automation Manager to execute global end-to-end lead nurture programs with email at their core. You will build integrated programs utilizing our cutting-edge marketing technology stack -- building emails, developing workflow rules and creating & maintaining email nurtures to the latest best practices. You are a dynamic marketer with a can-do attitude who will continuously test, propose and execute on optimizations to improve performance and efficiency.
You will be a key member of the demand generation, results-driven marketing team working to develop, deploy and manage nurture programs using Marketo. You will report to the Director of Digital Marketing.
Learn more about the general tasks related to this opportunity below, as well as required skills.
What you will do: Plan and implement trigger-based nurturing programs (with emphasis on email) in Marketo Create segments for marketing programs based on buyer personas Design programs aligned to the buyer’s journey thru the sales funnel Convert business and technical messaging into short, compelling copy for email and landing pages Utilize segmentation, automation, and customization to drive engagement improvements Oversee flawless delivery of messages, troubleshooting issues and implementing changes to avoid future impact. Deploy A/B testing initiatives to increase retention and conversion metrics Coordinate program execution collaborating with and supporting the extended marketing team Measure success against industry benchmarks and iterate strategies and tactics to improve programs over time Invest time in research and continue learning to drive the latest innovations into our email programs What it takes: 5 to 7 years of hands-on Marketo experience building lead nurture programs Strategic thinker and hands-on executor Outstanding writing skills with proven success creating compelling marketing copy Ability to work independently with minimal direction Powerful project management skills Strong knowledge of Demand Generation and Marketing Exceptional team player Thrive in a fast-paced environment Passion for metrics, data, and process Certified (or able to become certified) on Marketo platforms and applications HTML/CSS skills are a PLUS Bachelor's degree in Marketing or Business preferred
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Learn more about the general tasks related to this opportunity below, as well as required skills.
What you will do: Plan and implement trigger-based nurturing programs (with emphasis on email) in Marketo Create segments for marketing programs based on buyer personas Design programs aligned to the buyer’s journey thru the sales funnel Convert business and technical messaging into short, compelling copy for email and landing pages Utilize segmentation, automation, and customization to drive engagement improvements Oversee flawless delivery of messages, troubleshooting issues and implementing changes to avoid future impact. Deploy A/B testing initiatives to increase retention and conversion metrics Coordinate program execution collaborating with and supporting the extended marketing team Measure success against industry benchmarks and iterate strategies and tactics to improve programs over time Invest time in research and continue learning to drive the latest innovations into our email programs What it takes: 5 to 7 years of hands-on Marketo experience building lead nurture programs Strategic thinker and hands-on executor Outstanding writing skills with proven success creating compelling marketing copy Ability to work independently with minimal direction Powerful project management skills Strong knowledge of Demand Generation and Marketing Exceptional team player Thrive in a fast-paced environment Passion for metrics, data, and process Certified (or able to become certified) on Marketo platforms and applications HTML/CSS skills are a PLUS Bachelor's degree in Marketing or Business preferred
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