Marketing Communication and Content Specialist
NRTC Alabama, Inc - Novi, Michigan, United States, 48377Work at NRTC Alabama, Inc
Overview
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Overview
The essential functions include, but are not limited to the following:Responsible for internal and external communications and content marketing strategiesAuthor SEO-optimized content each week for Web, blog, email marketing, PR and social mediaDesign assets needed for website banners, digital and print collateral, business cards & social mediaCreate, edit and proof-read marketing materialsDevelop and maintain content calendarCompile content for monthly newsletterMaintain consistent branding across projectso Maintaining brand guide + all applications of the brando Develop and maintain brand identity and tonePlan special events, and attended events on company's behalfWrite video scripts, transcripts and descriptions/key words for YouTube channelAssist with leads in CRMEmail blast content creation in CRMEdit and format PowerPoint presentations for Sales and LeadershipWork collaboratively with team members, partner organizations, media and vendorsOrder and assist with design of wearables, give-aways, etc.Education and Experience
Bachelor's degree preferredOR
Minimum 5-years experience in a similar rolePlease note: Examples of prior work will be requested during the interview processMinimum Qualifications (Skills and Abilities)
Proficient in Microsoft Products (Word, Excel, PowerPoint, Outlook)Graphic design, advanced capabilities in either Photoshop or CanvaFamiliar with Social Media Management SoftwareSocial Media Content Creation (primarily LinkedIn) & PromotionUnderstanding of Industrial Equipment and Industry is an assetFamiliar with B2B eCommerceFamiliar with Marketing Management SoftwarePrior use of CRM SystemWork Environment
The majority of the workday will be spent sitting at a computerRegular working hours are [specify hours], with occasional overtime as requiredThis is a hybrid role with a mixture of working from home and visits to our headquarters in Detroit, MichiganTravel Requirements
Minimal to no work travel is requiredPI67e6c78ac5a6-26289-35207912