Digital Marketing Manager, Field Marketing - NAMER
Amazon Web Services, Inc. - Woodinville, Washington, United States, 98072Work at Amazon Web Services, Inc.
Overview
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Overview
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.Key job responsibilities
Lead execution of digital marketing campaigns including program/project management, build, QA, deployment, testing, and reporting.Oversee intake, scoping, capacity planning, and execution workflow for digital marketing and lead generation activities in partnership with cross-functional internal stakeholders.Lead automation initiatives to improve processes and productivity, enabling the digital marketing team to scale with high bars on quality and efficiency.Identify and share best practices for audience targeting and database hygiene, email/digital marketing strategy, events, tracking instrumentation and digital channel measurement.Partner with other AWS Marketing teams to ensure campaign setup and execution process consistency with global practices, and to influence development and optimization of global practices based on Americas priorities.Develop and analyze digital channel performance metrics to drive future marketing decisions and optimize lead acquisition and activation strategy.Oversee the creation and optimization of email, landing page, and marketing activity program templates in Marketo, Uberflip, Splashthat, Adobe Experience Manager, and other martech tools.Deliver clear, consistent, and frequent communication with Field Marketing and Events stakeholder to ensure ongoing clarity on strategy, tactics, goals, and performance for digital channels.
About the team Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
BASIC QUALIFICATIONS
4+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building and optimizing multiple, simultaneous marketing campaignsExperience managing or working within cross-functional marketing and creative teams
PREFERRED QUALIFICATIONS
Experience in multi-territory campaign managementExperience in digital marketing and content production timelines and process
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
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