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DescriptionPart-Time Social Media ManagerPosition Overview: We are seeking a creative and organized Part-Time Social Media Manager to join our Hotel and Restaurant team in Philadelphia. This role involves developing and executing social media strategies that enhance our brand presence across various platforms, for multiple profiles, with a particular focus on Instagram. The ideal candidate will have a strong background in social media management, photography, and graphic design, and a keen understanding of current trends in the hospitality and F&B industry.ResponsibilitiesKey Responsibilities:•Social Media Strategy: Develop and implement a comprehensive social media strategy aligned with each profile's brand and marketing objectives.•Content Creation: Produce engaging and visually appealing content, including high-quality photos, reels, and videos, that showcase the property's amenities, events, and unique offerings.•Graphic Design: Create graphic assets that align with the hotel's brand aesthetics for use across social media platforms. Proficient in Canva or similar required.•Community Management: Monitor and engage with followers, respond to comments and direct messages promptly, and foster a sense of community online.•Press Mentions: Share and reshare press mentions and user-generated content to highlight positive exposure.•Collaboration: Work closely with various departments to ensure social media efforts are aligned with hotel events, dinners, new menus, promotions, and overall brand messaging.•Scheduling and Management: Utilize social media scheduling tools to plan and publish content; manage assets through platforms like DropBox and LinkTree.•Reporting: Compile monthly reports summarizing post-performance, engagement metrics, and emerging trends to inform future strategies and adjust accordingly.•Create a digital strategy with compelling content across our social media accounts that corresponds with our digital marketing goals•Manage and monitor our social media accounts including Facebook, Twitter, Instagram, and LinkedIn•Work with the social media manager to establish our brand's online identity•Compile monthly breakdowns of our Google Analytics and social media analytics, recommend improvements, and identify growth opportunities•Identify new media opportunities and connect with social media influencersQualificationsQualifications:•Minimum 2 years of experience in social media management, preferably within the hospitality, travel, f&b and/or luxury brand sectors.•Proficiency in all major social media platforms, with a strong emphasis on Instagram and Facebook.•Demonstrated photography and videography skills, with the ability to produce high-quality visual content.•Experience in graphic design; proficiency with tools such as Adobe Creative Suite is a plus.•Strong understanding of branding and marketing principles.•Excellent copywriting skills; ability to craft compelling and brand-consistent messages.•Highly organized, detail-oriented, and capable of managing multiple tasks simultaneously.•Ability to work collaboratively within a team and take initiative when working independently.•Applicant should be a strong project manager with excellent communication skills and time management skills•2 or more years of experience as a social media strategist, marketing coordinator, or related position•Bachelor's degree in Communications, Journalism, or related field•Deep knowledge of current industry trends across LinkedIn, Facebook, Twitter, and Instagram•Can develop dynamic SEO content with text, image, and video