Marketing Specialist
AutoNation - Fort Lauderdale, Florida, us, 33336Work at AutoNation
Overview
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Overview
So what do you say? Are you ready to be part of something big?Position Summary
Reporting to the Director of Offer Management, the Marketing Specialist (MS) produces AutoNations merchandising assets for local promotional offers, national campaigns, and events. The individual leads coordination of channel activation and agency production related activities. The Specialist works directly with stores, vehicle manufacturers, and partners to procure offer content on a routine basis. In addition, the MS conducts necessary diligence and facilitates the disclaimer/legal review process while ensuring overall content accuracy of finished assets. The MS works directly with the corresponding Local Marketing Manager (LMM) to execute merchandising development and activation processes for local, regional, and national efforts. The Marketing Specialist administers, maintains, and audits the related systems and tools. In addition, the MS serves as an OEM Brand Champion for offer administration.
Organizational Relationships
Reports to the Director, Offer Management with a direct supporting relationship to the assigned Local Marketing Manager. The Specialist works extensively across corporate marketing functions and regional teams. The MS drives the production efforts and ensure deadlines are achieved.
Job ResponsibilitiesProcure manufacturer incentives, offers and promotional event contentSecure offer details and input content, into Merchandising Platform while maintaining process integrity ensuring adherence to quality and schedulingBuild Online Specials, After-Sales Specials, and coordinate production of Promotional Banners with agency partnersAssist certification (legal, compliance, and brand) of offer content and assets to ensure all requirements are metUpload and distribute Promotional Banner content to individual stores OEM website platformCoordinate OEM website platform review efforts of uploaded merchandising assets (Specials, Coupons and Banners)Process and input field ad hoc job request into Job Management System (JIRA), drive channel assignments and achieve defined SLAsDevelop, produce, and distribute Merchandising Monthly Recap (Media Plan, Media Creative, Promotional Banners, and Service Coupons)Collect content, and produce materials for monthly Regional Merchandising CallsProcure and analyze market intelligence data to provide key insights while on merchandising calls with key stakeholdersServe as the manufacturer compliance and OEM guidelines Brand Champion for updates and announcementsManage Brand Champion Merchandising Assets and Promotional Event content Libraries.Demonstrate and advocate company vision, mission, and values.Adhere to company policy and proceduresOther duties as assignedQualificationsBachelors degree in Marketing or related field. MBA preferredMinimum 5 years marketing and/or agency account service.Demonstrated project management and organizational competencyDemonstrated campaign development and administration experienceExperience working with high volume, detailed work processes and deadlinesAbility to work cooperatively with internal and external departmentsStrong organization, interpersonal and influencing skillsIn depth knowledge of the Microsoft Suite (Word, Excel and PowerPoint)Demonstrated ability to handle multiple concurrent projects while meeting deadlinesExciting Benefits and Perks Await You:
Competitive compensation and 401k matching
Enjoy a healthy work-life balance with insurance plans (health, dental, vision) and maternity benefits
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Access amazing deals and discounts through YouDecide, a website with offers from top providers and retailers
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AutoNation is committed to creating a diverse, equitable, and inclusive environment in our workplace and the services we provide. We welcome candidates from all backgrounds who are passionate about making a positive impact. Even if you do not meet every requirement, we encourage you to apply. Join our team and help us foster a culture of belonging while contributing to our revolutionary work in the automotive industry. We value innovation, teamwork, and a commitment to making a positive impact in the world.