Executive Director of University Marketing amp Branding
clevelcrossing.com - Jobboard - Williamsburg, Virginia, us, 23187![clevelcrossing.com - Jobboard](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at clevelcrossing.com - Jobboard
Overview
- View job
Overview
Making sure you fit the guidelines as an applicant for this role is essential, please read the below carefully. Feb 19, 2022 Application Due: Open Until Filled Profile Unit Mission Statement: At William & Mary, we convene great hearts and minds to meet the most pressing needs of our time. As such, the university aspires to attract and retain exceptional students, faculty and staff who keep W&M at the forefront of teaching, learning and research. University Marketing emphasizes three core areas - enrollment, advancement and institutional reputation - to enhance William & Mary's standing as a top institution of higher learning in the U.S. and around the globe. Position Summary The Executive Director of University Marketing & Branding is a strategic leader on the University Marketing team at William & Mary. This role includes overseeing the strategic planning, leadership, and execution of digital marketing, marketing & brand strategy, multimedia, and creative teams' efforts to develop and sustain a comprehensive brand and marketing strategy for William & Mary. The successful Executive Director will be a proactive member of this talented and creative team with responsibilities for Marketing and Branding, Strategic Events, Strategic Communications, and Project Management across three core areas: enrollment, advancement, and institutional reputation. Required Qualifications Bachelor's degree in advertising, business, communications, marketing or a related field or the equivalent combination of education, training and/or experience. Commitment to diversity, equity, and inclusiveness. Experience leading an integrated marketing team across a complex organization. Demonstrated creativity and talent in branding, digital marketing, message development and strategic marketing. Strong project management skills. Effective leadership skills. Strong interpersonal and communication skills. Preferred Qualifications Master's degree in a related field. Experience leading a marketing team in higher education. Expertise in enrollment marketing and/or brand marketing. Experience developing and deploying inbound marketing tactics. Hands-on experience with digital marketing strategies and analytics software. Advertised Pay Range : $130,000 to $140,000 Remote Work Disclaimer : Remote work eligibility is not guaranteed and is subject to approval. EEO Statement : William & Mary values diversity and invites applications from underrepresented groups.
#J-18808-Ljbffr