Customer Marketing Manager MINC
MANE - Lebanon, Ohio, United States, 45036![MANE](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
COMPANY: MANE, Inc.
POSITION: Customer Marketing Manager - Beverage
REPORTS TO: Senior Customer Marketing Manager, Beverage
General ScopeThe
Customer Marketing Manager
works closely with the commercial and R&D teams to identify and create programs and lead marketing projects to grow a specific segment or category through research and cross-functional collaboration and customer-facing interaction including on-site and virtual presentations and engagements. This position works with all internal departments in leading customer marketing activities and engagement. Key competencies include analytical skills, organization skills, attention to detail and the ability to clearly communicate and present MANE’s capabilities to customers.
Duties And ResponsibilitiesPartner with Business Directors and Marketing team to develop and present valuable solutions to existing and new customers, working closely with sales and applications to achieve profitable growthOrganize and manage high-value customer engagements; recommend data-based concepts and market driven solutions for demonstration in response to customer briefs and proactive requests. Lead execution through collaboration with applications, flavor creation and other cross-functional partners.Manage customer/category market, trend and customer analysis supporting customer prioritizationTranslates MANE’s competencies into value propositions for the business and its customersIdentifies market opportunities and works with business leaders and sales to develop opportunities into actionable plans for business growthInterprets primary research (Consumer Insights) and secondary market data to identify trends and develop materials for business and customer engagementPrepare and present growth platforms to collaborative MANE teamsProvide customer marketing support and input on select global and national account cross-functional teamsCreate and co-manage ingredient collections programs with the Portfolio team as well as other proactive customer engagement tools and programsWork with the marketing communications partners to develop and manage category trade communications and brand promotion programsPlan, manage and attend category relevant trade shows to showcase MANE’s capabilities and understand industry trendsMaintain close awareness of competitor activities and recommend actions as appropriate and necessary to maintain leadership advantageTravel expectation 15-20%Assists with market product purchases and shipments to MANE global counterpartsOther duties as assigned by managementEducation And ExperienceBachelor’s degree required with a preference in Marketing or Business Management, MBA a plusMinimum 5 years of marketing experienceExperience with marketing research and building compelling presentations with PowerPoint, Canva or similar a must; video, graphics, Adobe a plus.Experienced in analyzing research and translating into relevant insights.Proven track record of creative project management and execution within a cross-functional environmentFlavor, seasoning and/or food ingredient B2B industry and market category experience preferred.Personal CharacteristicsStrong interest and curiosity about the beverage, nutrition, and food worldStrong work ethic and ability to work independentlyStrong project management, organizational, communication and interpersonal skillsCritical thinking skills and ability to problem solve.Organized with a strong attention to detail and follow-up.MANE offers industry leading benefits including a generous PTO plan. Additional benefits include paid holidays, annual year-end shut down, annual and bi-weekly 401(k) contributions, tuition reimbursement, paid parental leave, employee assistance programs and many more. MANE is known for having a culture that focuses on our employees and their well-being. See for yourself why our employees love working at MANE!#J-18808-Ljbffr