Stinson Co
Communications Specialist
Stinson Co - Minneapolis, Minnesota, United States, 55400
Work at Stinson Co
Overview
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Overview
Description
Summary
The Communications Specialist is a key contributor in the development and support of the firm's messaging, branding, public relations and content marketing programs. The Communications Specialist must be a compelling writer, self-starter and team player with strong interpersonal communication, organization and project management skills. The position supports the development, production and distribution of marketing content across a variety of vehicles, channels, and media to maximize reach and to reinforce brand positioning. This is a position that requires a high level of proficiency in both strategic level activities and hands-on, tactical execution.
Required Education & Experience
Bachelor's degree in marketing communications, journalism, public relations, writing or related field.
Two to four years of writing experience in journalism, marketing, public relations or internal communications.
Experience writing for or about professional services.
Experience developing content calendars and managing marketing content.
Strong understanding of AP Style.
Preferred Education & Experience
Law Firm experience preferred.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Content Development & Marketing (40%)
Create and disseminate compelling marketing materials that raises the firm's visibility and reinforce the firm's brand positioning while increasing awareness of the firm and the attorneys.
Write, review, and/or edit external marketing materials, including but not limited to web content, attorney bios, practice and industry descriptions, articles, presentations, infographics and more.
Collaborate with attorneys to distill complex messages in a clear and concise manner, while ensuring that all material is consistent with the firm's brand, voice and style.
Manage the coordination and strategic distribution of content across mediums.
Monitor and interpret industry trends and content performance to shape strategy, themes and messaging.
Identify visual elements to enhance content and storytelling.
Media & Public Relations (30%)
Implement and execute media and public relations activities that promote the firm's experience and knowledge, including identifying proactive opportunities for positive media coverage.
Prepare PR materials, including press releases, media pitches, deal and case announcements, awards and nominations, etc.
Works closely with the Media Relations Manager and the firm's outside PR agency to facilitate media opportunities for attorneys.
Monitor and report on media coverage.
Manage and maintain media distribution lists, and develop targeted media lists as needed.
Coordinate with the Director of Marketing in the annual PR plan, including coverage firm-wide, and at the practice division, industry and individual attorney levels.
Social Media (25%)
Coordinates with marketing team members regarding social media content, including the overall content plan, strategy and schedule.
Authors content for the firm's social media accounts, including LinkedIn, Instagram, X and Facebook.
Advises attorneys on best practice regarding social media use, specifically LinkedIn.
Helps monitor social media for mentions of the firm, the management team and attorneys.
Tracks and measures the firm's social media analytics.
General and Administrative (5%)
Monitor compliance with the Firm's media policy.
Perform other duties as assigned.
Competencies
Strong verbal and written communication skills.
Self-motivated with excellent organizational skills and attention to detail.
Highly professional with a strong customer service orientation, commitment to meeting deadlines, and ability to multitask in a fast-paced and dynamic environment.
Strong professional, independent thinking skills with strength in problem solving and the ability to offer constructive opinions and creative solutions.
A team player who motivates and educates other team members.
Regular and predictable attendance is an essential function of the position.
Supervisory Responsibility
This position has no supervisory responsibilities.
Travel
No travel is expected for this position.
Work Environment & Physical Demands
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. While performing the responsibilities of the position, these work environment characteristics are representative of the environment the person in this position will encounter. While performing the duties of this job, the employee will work in a professional, fast paced office environment that may require additional hours to complete work.
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the position. If an employee is unable to perform the essential functions of the position, Stinson LLP will evaluate whether a reasonable accommodation can be made to enable the employee to perform the described essential functions of the position. Generally, due to the nature of this office position, while performing the responsibilities of the position, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. The employee must regularly lift and/or move up to 10 pounds, occasionally lift and/or move up to 25 pounds. Vision abilities required by the job include close vision.
AAP/EEO Statement
Stinson LLP is an equal opportunity employer. We encourage qualified minority, female, veteran, disabled and other diverse candidates to apply and be considered for open positions. We offer a competitive compensation and benefits package.
Stinson LLP is a federal contractor. Information gathered through applicant Voluntary Self-Identification will be used periodically with various government agencies for statistical reporting and to measure the effectiveness of our Affirmative Action and EEO outreach efforts. All information is requested on a voluntary basis and will be kept confidential. We will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Applicants with a disability that are in need of an accommodation to complete the Stinson LLP application process should contact Human Resources at 316.268.7962 or email Talent@stinson.com.
By submitting this application, you certify the information provided is true to the best of your knowledge and belief. You understand that being untruthful in response to any of the answers provided within this application or any of the attached documents may lead to your termination in the event you are employed. If employed, you will be required to provide documentation showing you are legally authorized to work in the United States. We conduct criminal background checks of all individuals offered employment.
Compensation & Benefits
At Stinson LLP, we are committed to the success of our employees. We are equally committed to providing competitive, affordable health and wellness benefits to help take care of yourself and your family, including:
Medical, dental, and vision health plans
Medical savings accounts
Firm-provided Employee Assistance Program (EAP), Wellness Program, and Caregiving Support Concierge Services
Employer-paid life insurance and AD&D
Short- and long-term disability benefits
Generous paid time off for holidays, vacation, bereavement, jury duty, and paid leave for sick and safe time, parental, and military
Excellent work-life programs, including service bonuses, back-up child, elder, and pet care, and an employee discount program
The salary range for this role is $62,000 - $78,000. The salary range for this position is based on a variety of factors, including experience, skills, qualifications, and location. The range is provided as an initial approximation at the time of posting and may vary based on the individual's unique qualifications and experience.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
Summary
The Communications Specialist is a key contributor in the development and support of the firm's messaging, branding, public relations and content marketing programs. The Communications Specialist must be a compelling writer, self-starter and team player with strong interpersonal communication, organization and project management skills. The position supports the development, production and distribution of marketing content across a variety of vehicles, channels, and media to maximize reach and to reinforce brand positioning. This is a position that requires a high level of proficiency in both strategic level activities and hands-on, tactical execution.
Required Education & Experience
Bachelor's degree in marketing communications, journalism, public relations, writing or related field.
Two to four years of writing experience in journalism, marketing, public relations or internal communications.
Experience writing for or about professional services.
Experience developing content calendars and managing marketing content.
Strong understanding of AP Style.
Preferred Education & Experience
Law Firm experience preferred.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Content Development & Marketing (40%)
Create and disseminate compelling marketing materials that raises the firm's visibility and reinforce the firm's brand positioning while increasing awareness of the firm and the attorneys.
Write, review, and/or edit external marketing materials, including but not limited to web content, attorney bios, practice and industry descriptions, articles, presentations, infographics and more.
Collaborate with attorneys to distill complex messages in a clear and concise manner, while ensuring that all material is consistent with the firm's brand, voice and style.
Manage the coordination and strategic distribution of content across mediums.
Monitor and interpret industry trends and content performance to shape strategy, themes and messaging.
Identify visual elements to enhance content and storytelling.
Media & Public Relations (30%)
Implement and execute media and public relations activities that promote the firm's experience and knowledge, including identifying proactive opportunities for positive media coverage.
Prepare PR materials, including press releases, media pitches, deal and case announcements, awards and nominations, etc.
Works closely with the Media Relations Manager and the firm's outside PR agency to facilitate media opportunities for attorneys.
Monitor and report on media coverage.
Manage and maintain media distribution lists, and develop targeted media lists as needed.
Coordinate with the Director of Marketing in the annual PR plan, including coverage firm-wide, and at the practice division, industry and individual attorney levels.
Social Media (25%)
Coordinates with marketing team members regarding social media content, including the overall content plan, strategy and schedule.
Authors content for the firm's social media accounts, including LinkedIn, Instagram, X and Facebook.
Advises attorneys on best practice regarding social media use, specifically LinkedIn.
Helps monitor social media for mentions of the firm, the management team and attorneys.
Tracks and measures the firm's social media analytics.
General and Administrative (5%)
Monitor compliance with the Firm's media policy.
Perform other duties as assigned.
Competencies
Strong verbal and written communication skills.
Self-motivated with excellent organizational skills and attention to detail.
Highly professional with a strong customer service orientation, commitment to meeting deadlines, and ability to multitask in a fast-paced and dynamic environment.
Strong professional, independent thinking skills with strength in problem solving and the ability to offer constructive opinions and creative solutions.
A team player who motivates and educates other team members.
Regular and predictable attendance is an essential function of the position.
Supervisory Responsibility
This position has no supervisory responsibilities.
Travel
No travel is expected for this position.
Work Environment & Physical Demands
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. While performing the responsibilities of the position, these work environment characteristics are representative of the environment the person in this position will encounter. While performing the duties of this job, the employee will work in a professional, fast paced office environment that may require additional hours to complete work.
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. These physical demands are representative of the physical requirements necessary for an employee to successfully perform the essential functions of the position. If an employee is unable to perform the essential functions of the position, Stinson LLP will evaluate whether a reasonable accommodation can be made to enable the employee to perform the described essential functions of the position. Generally, due to the nature of this office position, while performing the responsibilities of the position, the employee is required to talk and hear. The employee is often required to sit and use their hands and fingers, to handle or feel. The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. The employee must regularly lift and/or move up to 10 pounds, occasionally lift and/or move up to 25 pounds. Vision abilities required by the job include close vision.
AAP/EEO Statement
Stinson LLP is an equal opportunity employer. We encourage qualified minority, female, veteran, disabled and other diverse candidates to apply and be considered for open positions. We offer a competitive compensation and benefits package.
Stinson LLP is a federal contractor. Information gathered through applicant Voluntary Self-Identification will be used periodically with various government agencies for statistical reporting and to measure the effectiveness of our Affirmative Action and EEO outreach efforts. All information is requested on a voluntary basis and will be kept confidential. We will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Applicants with a disability that are in need of an accommodation to complete the Stinson LLP application process should contact Human Resources at 316.268.7962 or email Talent@stinson.com.
By submitting this application, you certify the information provided is true to the best of your knowledge and belief. You understand that being untruthful in response to any of the answers provided within this application or any of the attached documents may lead to your termination in the event you are employed. If employed, you will be required to provide documentation showing you are legally authorized to work in the United States. We conduct criminal background checks of all individuals offered employment.
Compensation & Benefits
At Stinson LLP, we are committed to the success of our employees. We are equally committed to providing competitive, affordable health and wellness benefits to help take care of yourself and your family, including:
Medical, dental, and vision health plans
Medical savings accounts
Firm-provided Employee Assistance Program (EAP), Wellness Program, and Caregiving Support Concierge Services
Employer-paid life insurance and AD&D
Short- and long-term disability benefits
Generous paid time off for holidays, vacation, bereavement, jury duty, and paid leave for sick and safe time, parental, and military
Excellent work-life programs, including service bonuses, back-up child, elder, and pet care, and an employee discount program
The salary range for this role is $62,000 - $78,000. The salary range for this position is based on a variety of factors, including experience, skills, qualifications, and location. The range is provided as an initial approximation at the time of posting and may vary based on the individual's unique qualifications and experience.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)