Senior Marketing Specialist, eCommerce Performance Join to apply for the Senior Marketing Specialist, eCommerce Performance role at ASUS
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Talent Specialist | Designing Better Beginnings That Drive Retention Job Description Overview:
Reporting to US eCommerce Team Lead, the Senior Marketing Specialist, eCommerce Performancewill play a key role in growing the ASUS Store from brand.com in the US for the Consumer PC, Commercial PC, Gaming PC and Mobile category. He/she is responsible for campaign planning/execution, analyzing eCommerce business, deeply understanding customer journeys, crafting communication strategy, and operating related martech or advertising tools that will drive online business and build up the ASUS brand. The ideal candidate will have a strong technical, analytical, and operational background. High level of proficiency in Google Analytics and DSPs is required.
Essential Duties and Responsibilities:
Strategic and data-driven development to boost ASUS eCommerce performance and business from ASUS.com
Lead SEM initiatives including budgeting/planning/executing and optimizations
Assist US eCommerce team in operating DSP platforms, optimizing campaign performance, and managing the marketing mix and budget
Analyze online behavior of customer journey via ASUS.com, and find out insight to optimize and monetize
Be responsible for communications with data or martech vendors/agencies regarding related details and share this information with team members
Collaborate with the country/territory marketing team/digital marketing team to execute integrated eCommerce marketing campaigns via different formats, including new product launch campaigns, seasonal promotions, and CRM project related initiatives that drive commercial results
Track and measure the impact of eCommerce initiatives on various KPIs, including traffic, engagements and conversions, and conduct analysis across multiple platforms and extract key insights for future campaign development and go-to-market strategies
Knowledge and Skills:
Demonstrate ability to plan and execute online campaigns/events for call to actions
A clear understanding of eCommerce strategy/model drivers and digital marketing metrics
Team player with ability to collaborate effectively with various stakeholders and build business partnerships internally and externally
Strong problem identification and problem-solving skills
Ability to adapt to a demanding, rapidly changing work environment and to handle numerous duties, manage budgets, balance ongoing requests, set priorities and meet tight deadlines
Strong with numbers and an ability to identify trends and patterns in data for optimization
Detail-oriented and excellent attention to detail
Positive, result-oriented attitude and a love of learning new things
In-depth knowledge of key components of successful performance marketing initiatives
Required Qualifications:
Years of Education
Bachelor’s degree in Marketing, Business Administration, or related field
Work Experience
Minimum 5 years of digital experience working in a fast-paced marketing environment, preferably in the PC/gaming industry or media planning/performance marketing agency experience
Excel in digital marketing strategy, campaign planning and execution, reporting, analysis and optimization
Have domain knowledge of data or martech solutions (e.g., Google Analytics / CDP / DMP / Salesforce)
Have solid experience in operating DSPs (e.g., Adwords / DV360 / FB / Twitter)
Good at communication with internal and external partners
Expert ability to deliver on multiple simultaneous tasks with excellence and operate in a fast-paced, constantly evolving team environment
Highly organized, problem-solving, strong attention to detail, and outstanding time management skills
Preferred Qualifications:
Experience in consumer electronics or PC industry is a plus
Working Conditions :
Office Only: Typically works in an office environment
Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
$80,000-$100,000 annually is the estimated pay range for this role working in Fremont, California office. The final amount will be determined based on qualifications & experience of the candidate relative to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).
ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.
Seniority level Seniority level Associate
Employment type Employment type Full-time
Job function Job function Marketing, Advertising, and Business Development
Industries Computer Hardware Manufacturing
Referrals increase your chances of interviewing at ASUS by 2x
Inferred from the description for this job Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
Disability insurance
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Senior Marketing Specialist, eCommerce Performance Job at ASUS in...