Lead Product Manager, Communications (Adobe)
Tential - Staten Island, New York, United States, 10308![Tential](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
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Overview
Our product team works on the forefront of these initiatives, guiding teams and processes to create new experiences for our customers across a wide variety of digital platforms, experiences, and channels. We collaborate in a customer-centric environment where decisions impact effective and responsible platform design and functionality, making our products better for millions of customers. If you're passionate about product development, driven to deeply understand customer needs and how to align a team to meet those needs, we want to hear from you. This is an opportunity to build valuable and engaging consumer experiences that will reach millions of customers.
As the
Communications Lane Product Manager
for OneMain Financial, you will contribute to a product team driving the vision, roadmap, services and infrastructure that powers OMF's communications platform for external messaging to Prospects and Customers. Partnering closely with Marketing teams, you will manage a portfolio of product enhancements, including the management of campaign backlogs, technical requirement submissions, and routines which drive a quarterly planning effort for all campaigns and journeys. Leveraging Adobe Campaign, and other channel technologies, you will work with OneMain marketing to prioritize the campaign and capability enhancement backlogs. Key channels the product manager will focus include email, SMS text and Push notifications
You Will: Work with development teams, business teams, and external partners as you develop and communicate shared vision across the company by building consensus on priorities leading to product execution. Intimately learn and understand the technical details of our Prospect and Customer communications capabilities and systems to become not only an expert in them, but also understand the underlying data sources and how product and data science teams use them to build on our growth and risk goals. Lead all ongoing and quarterly roadmap planning based on the annual plan. Manage the prioritization process to ensure we are supporting our customer, product and data science teams' need to build and iterate quickly. Establish and document clear requirements, most of which will be influenced by the needs of the product teams, for the underwriting team's prioritized plans. Oversee the success of the team's projects - manage project timelines, achieve outcomes with your engineering and data science partners. You will also work with vendors for data integrations and ongoing maintenance of data sources. Provide and consume detailed, data-driven analysis to support effective decisions that impact our use of marketing technology and customer communications Owner of several significant portions of our marketing technology backlog, enabling effective, timely, personalized communications with customers and prospects. Communicate with external stakeholders regularly to unblock, communicate, and translate feedback bidirectionally about the progress Understand OneMain's strategic and competitive position and deliver products that drive the business forward, balancing both short- and long-term goals
Qualifications:
5+ year(s) of experience and at least 2-3 of that as a product manager - preference for Product Managers with past communications experience, within email, SMS text and Push channels. Collaboration - this is a cross-functional role and you need to be aligned with your marketing and communication partners as architectural and prioritization decisions are made. You understand the needs of different teams, drive clarity in decision making, and can tailor your communications Strong interest in technical challenges, including a desire to poke around in the code for your learning, and working on a broader platform team that is building tools and services for our customers Experience in lending or financial services / technology
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