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Social Media & Influencer Director (Freelance) Join to apply for the Social Media & Influencer Director (Freelance) role at 5WPR Continue with Google Continue with Google Social Media & Influencer Director (Freelance) Join to apply for the Social Media & Influencer Director (Freelance) role at 5WPR About The Role We’re looking for a Commitment: Freelance / Project-Based About The Role We’re looking for a freelance Social Media & Influencer Director to lead the development and execution of integrated social and influencer strategies that drive brand awareness, engagement, and measurable results. This role requires a strategic thinker with deep platform knowledge, strong creative instincts, and a track record of managing influencer partnerships and high-performing social campaigns. You’ll be the connective tissue between content, strategy, community, and creators—bringing bold ideas to life while ensuring alignment with brand goals and voice. Key Responsibilities Social Media: Develop and oversee holistic social media strategies across platforms (Instagram, TikTok, LinkedIn, YouTube, Meta, Pinterest, Threads, etc.). Guide the development of channel-specific content calendars, ensuring timely, trend-relevant storytelling. Analyze performance metrics and optimize strategy accordingly to drive engagement and growth. Collaborate with creative and copy teams on content that’s both scroll-stopping and strategically sound. Stay current on platform trends, algorithm updates, and cultural moments to inform recommendations. Influencer Marketing Build and execute influencer strategies that align with brand objectives—from awareness campaigns to conversion-driven initiatives. Identify and vet creators (macro to micro) that align with brand tone, values, and goals. Manage influencer outreach, negotiations, contracts, and briefing process. Track performance, compile post-campaign reports, and translate learnings into actionable insights. Maintain strong relationships with influencer partners and creator agencies. Requirements 4+ years of experience in social media and influencer marketing (agency and/or in-house). Deep knowledge of current social platforms, trends, and influencer ecosystem. Proven ability to lead strategy and execution for major campaigns or product launches. Comfortable interpreting analytics and turning data into insights. Strong communication and presentation skills. Experience managing budgets, contracts, and reporting. Bonus: Experience with paid social, affiliate marketing, or influencer whitelisting. Project Details Freelance / Project-based Must be available during core working hours (EST) Potential for extension or longer-term engagement based on performance Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Public Relations and Communications Services Referrals increase your chances of interviewing at 5WPR by 2x Sign in to set job alerts for “Social Media Director” roles. Continue with Google Continue with Google Continue with Google Continue with Google New York, NY $188,000 - $250,000 1 week ago New York, NY $160,000 - $175,000 2 days ago Director of Brand Marketing - Color & Conservation New York, NY $165,000 - $180,000 2 days ago New York, NY $115,000 - $130,000 3 weeks ago New York, NY $138,500 - $200,800 1 week ago Director, Global Head of Brand Marketing - Facebook New York, NY $227,000.00 - $296,000.00 2 weeks ago New York, NY $155,000.00 - $190,000.00 2 days ago Marketing Director/Director of Commercial Brand Strategy Brooklyn, NY $150,000.00 - $175,000.00 2 weeks ago Senior Director of Digital - Vibrant Experiential Brand - NYC Floral Park, NY $100,000.00 - $110,000.00 1 month ago New York, NY $200,000.00 - $230,000.00 2 weeks ago New York, NY $170,000.00 - $190,000.00 2 weeks ago New York, NY $150,000.00 - $170,000.00 5 days ago Director, Global Brand Strategy & Consumer Engagement New York, NY $160,000.00 - $200,000.00 2 weeks ago Senior Director of Sports & Creative Marketing New York, NY $140,000.00 - $170,000.00 2 days ago New York, NY $135,000.00 - $150,000.00 2 months ago New York, NY $160,000.00 - $190,000.00 3 days ago New York, NY $110,000.00 - $140,000.00 1 week ago New York, NY $134,900.00 - $184,500.00 1 week ago New York, NY $296,000.00 - $356,000.00 1 day ago New York, NY $165,000.00 - $180,000.00 1 month ago New York, NY $96,000 - $118,000 5 months ago New York, NY $120,000 - $140,000 5 days ago Sr Director, Social Media - Shark Beauty New York, NY $150,000 - $175,000 4 weeks ago Director of Social Media & Content Creation We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr