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Content Summary: Part-Time Social Media Coordinator at Hershey, for Hershey Company

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Posted Date: Mar 5, 2025

Requisition Number: 124594

Job Location: Hershey, PA

Hourly Pay Rate: $20

Minimum Age: 18 years of age or older

Availability: Requires availability to work daytimes as well as select evenings and weekends.

Hershey’s Chocolate World Attraction Center is the most popular brand experience in the world. Nearly four million guests visit our location in Hershey, Pennsylvania each year. Our marketing team aims to bring the wonder of Hershey’s chocolate to life for our guests and create extraordinary impressions through our marketing.

The Part-Time Social Media Coordinator will support the THX marketing team in its social media marketing efforts – from creative development through to posting. If you have a passion for social media, the ability to pitch creative ideas and develop content, and are a self-starter with strong communication skills, this role is for you. You will be working amongst a supportive and collaborative in-house content and creative team that’s enthusiastic about trying new things. This role will support the business unit’s brick-and-mortar store locations as well as its online store, shop.hersheys.com.

This is a part-time position located in Hershey, Pennsylvania. The company will not provide relocation assistance or other employment benefits for this position. Hershey has a flexible work policy, so this position will be a blend of remote and in-person work.

Responsibilities & Duties:

1. Create engaging content for social media including Facebook, Instagram, TikTok, and Pinterest.
2. Collaborate with our videographer and copywriter to execute social media content based on our monthly social media plan.
3. Monitor social media trends and pitch ideas that align with the Chocolate World brand.
4. Schedule our social media posts using the Sprinklr platform ensuring appropriate approvals.
5. Monitor our social media community, responding to comments and elevating issues to key stakeholders as needed.
6. Manage the social media submissions from our Partner Stores and schedule those posts in a timely manner.

Minimum qualifications, skills, and abilities:

1. Passion for learning and remaining current on all forms of social media including emerging trends and channels.
2. Experience with social media management, influencer and listening tools such as Sprinklr.
3. Operates effectively in a fast-moving, deadline-driven environment.
4. Excellent collaboration skills, able to communicate confidently and effectively with co-workers.
5. Proficiency with Microsoft Office Suite (Teams, Sharepoint, Word etc.).

Minimum education and experience requirements:

Experience: Minimum of 1 year of professional-level experience in marketing or related field.

Preferred Qualifications

Education: Bachelor’s degree, preferably in marketing, digital content or communications.

This description covers the most significant duties performed, but you may be responsible for other minor related work assignments.

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