Marketing Associate El Segundo, CA or Remote (USA)
Tbwa Chiat/Day Inc - El Segundo, California, United States, 90245
Work at Tbwa Chiat/Day Inc
Overview
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Overview
Marketing Associate
to develop and execute the company’s marketing and branding strategy. This individual will be responsible for creating compelling marketing collateral, managing third-party creative vendors, overseeing Coast’s digital presence, and driving thought leadership initiatives to increase brand awareness within the commercial real estate and solar industries. Additionally, the Marketing Associate will play a key role in supporting Coast’s business development efforts through targeted marketing campaigns, event planning and conference strategy. Responsibilities include: Develop and execute a marketing and branding strategy in collaboration with Coast’s leadership team that increases Coast’s presence in the commercial real estate and solar industries. Drive marketing collateral development and identify key brand positioning opportunities. Oversee the creation of consistent brand standards, including project photography and marketing materials. Manage third-party creative teams to execute design and branding initiatives. Manage SEO, SEM, and lead generation strategies as part of Coast’s digital marketing efforts. Content Development & Thought Leadership: Create marketing collateral such as one-pagers, presentations, white papers, and website content to support business development efforts. Lead thought leadership initiatives through channels like LinkedIn, Globe St. and self-published white papers to establish Coast as a leader in the industry. Overhaul Coast’s website, managing the redesign process with external partners. Event & Conference Strategy: Develop and execute a business development event strategy, including industry conferences, networking events, and Coast-hosted happy hours. Ensure Coast’s presence at conferences is impactful, with strong pre- and post-event marketing efforts. Work closely with Coast’s Origination Team to support marketing initiatives and business development. Coordinate with Coast’s Operations Team to oversee field marketing efforts such as project photo and drone shoots. QUALIFICATIONS AND EXPERIENCE 3+ years of marketing experience in commercial solar, energy storage, or commercial real estate. Experience creating marketing collateral (e.g., PowerPoint decks, one-pagers, website refreshes). Proficiency in Canva, PowerPoint, and other creative tools (basic Adobe Suite knowledge is a plus). Experience managing third-party vendors for branding, design, and website development. Understanding of LinkedIn thought leadership, SEO, and conference marketing strategies. Strong project management skills—ability to juggle multiple priorities and execute a strategic vision. Highly detail-oriented and organized individual. Innovative and organized self-starter with the ability to work autonomously. Energetic and driven personality who thrives in a high-paced, dynamic, small-company environment. WHY JOIN COAST? High-impact role with ownership over Coast’s marketing and branding efforts. Opportunity to work with C-level executives and shape the company’s marketing direction. Join a fast-growing solar company in an industry that is making a real difference. Long-term growth potential as the marketing function scales. OUR BENEFITS Competitive salary + annual performance bonus 401(k) with a 4% company match Comprehensive health, dental, and vision insurance Generous paid time off (PTO) and company holidays Up to 14 weeks fully paid Parental Leave Flexible remote work options Professional development and growth opportunities The opportunity to make a real impact in the fast-growing renewable energy sector
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