Product Marketing Specialist
Kaseya Careers - Miami, Florida, us, 33222Work at Kaseya Careers
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Overview
Founded in 2000, Kaseya currently serves customers in over 20 countries across a wide variety of industries and manages over 15 million endpoints worldwide. To learn more about our company and our award-winning solutions, go to www.Kaseya.com and for more information on Kaseya's culture, please click here: Kaseya Culture.
Kaseya is not your typical company. We are not afraid to tell you exactly who we are and our expectations. We have achieved record levels of success being BOLD, being GRITTY, being ACCOUNTABLE. The thousands of people that succeed at Kaseya are prepared to go above and beyond for the betterment of our customers, and the betterment of their careers and long-term financial wealth.
Product Marketing Specialist
Office Based
Full-time position
Kaseya's backup suite is a leader in the B2B data protection space, with a mission to ensure our client's data and applications are always available, always secure. Kaseya is looking for a Product Marketing Specialist to help drive this mission. Reporting directly to the Vice President of Product Marketing, this position will be responsible for driving awareness, demand, and enablement for one or more data protection products.
Perhaps the most important function will be to grasp how our products can help potential Managed Service Provider (MSPs) and Internal IT buyers solve their data protection challenges and with that create compelling messages and content around our value proposition.
Responsibilities:
Product launch planning and executionWorking with Demand Generation to develop new customer lead generation plansWorking with Customers Marketing to develop cross-sell / upsell lead generation plansCase study creation - including customer interviews and story writingSales team enablementAsset creation and management
Lead magnets (ie, whitepapers, eBooks, surveys)Campaign assets (ie, emails, website content)Collateral (ie, datasheets)Sales tools and enablement
Requirements:
5+ years of product marketing experienceDirect knowledge/experience with backup and disaster recoveryFamiliarity with backup products like Veeam, Barracuda, Rubrik, N-Able Cove, Acronis, etc.Comfortable using collaboration and CRM tools (ie, Microsoft Teams, Zoom, Salesforce)Hands-on experience hosting external webinars and demonstrations, as well as internal presentations and sales trainingExcellent project management skills to allow for timely planning, execution and reporting on multiple projects, and the ability to perform in fast-paced and high-energy environment.Creativity and strategic thinking to test, rapidly iterate, and take calculated risks.Establishing clear goals and measurements. Consistently aligns resources to goals; accepts mistakes and course corrects quickly. Demonstrated ability to leverage data (dashboards, organizational KPI's) to drive ROI.
Join the Kaseya growth rocket ship and see how we are #ChangingLives !
Additional informationKaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.