Belden
Marketing Campaign Manager
Belden - Indianapolis, Indiana, us, 46262
Work at Belden
Overview
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Overview
Belong. Believe. Be You. Belden.
Propel your career surrounded by a diverse team of innovative, goal-oriented individuals who are pursuing the next generation of connectivity solutions. At Belden, you’ll participate in work that will challenge you and position you to excel. You’ll collaborate with colleagues from around the world, gaining exposure to a broad base of expertise and perspectives.
Together, we’ll continue on a journey of innovation, creating a connected world and paving the way for automation. Join us and let’s build the future.
Job Summary:
Belden's Growth Marketing Manager is responsible for developing, executing, and optimizing regional targeted marketing campaigns that build awareness, influence decisions, and drive qualified leads to our inside sales team. This role reports to the regional Senior Growth Marketing Manager.
Responsibilities: Campaign Strategy: Develop and implement long-term campaign strategies to influence the decisions of new and existing customers, and manage the end-to-end process of planning, launching, and monitoring regional marketing campaigns. Vertical Market Expertise: Understand Belden's role across priority vertical markets and use-cases in the Americas. Content Strategy: Identify what pieces of content need to be created to support the campaign journey and adheres to industry best practices. Campaign Testing and Analysis: Develop and maintain formalized procedures for campaign testing, reporting and ROI. Customer Behavior: Develop a deep understanding of audience behavior in the region, analyze each stage of our sales funnel and collaborate closely with our sales teams to respond to buyer intent effectively.
Required Skills and Experience Bachelor's degree or higher in Marketing, Business, or a similar field. 7+ years of experience in the marketing field. Excellent communication, collaboration, and organization skills. Exhibit strong project management skills and the ability to lead and influence cross-functional teams. Strategic thinker with a results-driven mindset. Deep understanding of marketing and tools/programs, such as Salesforce, Pardot and Microsoft Office. Let’s Write the Next 100 Years Together. Join a global community striving to improve connectivity and security. The work we’re doing puts our people on the front lines of impacting lives and shaping the future. Propel your story of innovation by helping Belden write the next chapter in ours. Shape your future at Belden. ----- These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.
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Responsibilities: Campaign Strategy: Develop and implement long-term campaign strategies to influence the decisions of new and existing customers, and manage the end-to-end process of planning, launching, and monitoring regional marketing campaigns. Vertical Market Expertise: Understand Belden's role across priority vertical markets and use-cases in the Americas. Content Strategy: Identify what pieces of content need to be created to support the campaign journey and adheres to industry best practices. Campaign Testing and Analysis: Develop and maintain formalized procedures for campaign testing, reporting and ROI. Customer Behavior: Develop a deep understanding of audience behavior in the region, analyze each stage of our sales funnel and collaborate closely with our sales teams to respond to buyer intent effectively.
Required Skills and Experience Bachelor's degree or higher in Marketing, Business, or a similar field. 7+ years of experience in the marketing field. Excellent communication, collaboration, and organization skills. Exhibit strong project management skills and the ability to lead and influence cross-functional teams. Strategic thinker with a results-driven mindset. Deep understanding of marketing and tools/programs, such as Salesforce, Pardot and Microsoft Office. Let’s Write the Next 100 Years Together. Join a global community striving to improve connectivity and security. The work we’re doing puts our people on the front lines of impacting lives and shaping the future. Propel your story of innovation by helping Belden write the next chapter in ours. Shape your future at Belden. ----- These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.
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