Remote Digital Marketing Specialist
Dental Care Alliance - Sarasota, Florida, United States, 34243
Work at Dental Care Alliance
Overview
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Overview
Responsibilities Track, analyze, and report website, SEO, and paid analytics on a regular basis.
· Work in partnership with the marketing team and various agency partners to reach KPI goals.
· Manage our local listings through manual updates or bulk updates through various platforms.
· Work with our local vendors to ensure local profiles are updated with fresh content regularly and that the information is accurate.
· Troubleshoots potential issues with local profiles and works with the source engine to find resolutions.
· Intake support tickets from our field operations teams, process and implement necessary edits to local profiles/website requests.
· Assist our website and content team in reviewing fresh content for accuracy, grammar, etc.
· Work with our PPC Program Manager and agency partners to build, execute, and optimize paid digital campaigns.
Competencies:
· Quality of Work – Consistently produces high quality work and is always seeking to improve.
· Initiative – Demonstrates a strong work ethic. Acts pro-actively to take appropriate risks and focuses on outcomes.
· Communication – Communicate with audience in mind. Focuses on content. Is thoughtful and articulate when speaking with others. Has good written and oral communication skills.
· Customer Service – Is attentive and responsive to the needs of others. Handles difficult situations with patience, tact and grace. Accurately identifies and anticipates needs.
· Punctuality/Time Management – Is reliable and punctual to work and all meetings, functions, and training. Fulfills commitments on time that contribute to team goals.
· Ensures Accountability – Holds self and others accountable to meet commitments.
· Action Oriented – Takes on new opportunities and touch challenges with a sense of urgency, high energy and enthusiasm.
· Collaborates – Builds partnerships and works collaboratively with others to meet shared objectives. Gains trust and support of others.
Qualifications
Comfortable working in a CRM, similar to HubSpot, Social Sprout, etc.
Must have experience posting to FB and Instagram and graphically conveying a message.
Experience with Canva, Photoshop, and/or Adobe Premier experience preferred.
Two to three years of relevant workexperience in the digital and social media marketing space