Marketing Research Analyst
PS Seasonings - Stevens Point, Wisconsin, United States, 54481![PS Seasonings](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at PS Seasonings
Overview
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Overview
Key Responsibilities:
Data Collection, Analysis and Insight: Master a variety of in-house tools, design and implement surveys, conduct focus groups, and leverage external research and data collection methods to gather relevant market, sales and customer information to inform business strategies, sales forecasting and product offerings. Gather quality data frames and analyze quantitative and qualitative data to identify patterns, trends, and insights.Data collection tools: Gather and manage data from an array of sources, including surveys, social media platforms, keyword trends, sales data, and audience insights. Use SurveyMonkey, Google Trends, SEMrush, Power BI, Shopify, Byzzer, and Klavyio- among other tools.Competitive Analysis: Conduct competitive analysis by tracking competitor marketing strategies, pricing, and product offerings in the food seasoning market.Trend Analysis: Analyze social media trends and online reviews to identify emerging consumer preferences and potential market opportunities in the food seasoning industry.Market Segmentation: Segment the market based on demographic, psychographic, and behavioral data to identify target customer groups for food seasonings.Customer Journey Mapping: Map out customer journeys to understand pain points and opportunities for improving the customer experience with food seasoning and meat smoking products.Ingredient Research: Investigate new and trending ingredients and flavors that could be incorporated into innovative seasoning products.Data Visualization and Reporting: Succinctly summarize, share and present findings to variety of leaders at various levels within the company to demonstrate why this data matters. This role requires strong data visualization to create and use data dashboards or data analytics suites to convey important findings. Experience with Power BI, including Python and R scripts.Collaboration: Work closely with marketing, product development, and sales teams to align research findings with business objectives.Budget Management: Manage budget and ensure cost-effective use of resourcesWhat were looking for:
Education: Bachelors degree in Marketing, Business, Statistics, Computer Science or a related field. A Masters degree is a plus.Experience: 5 years of experience in market research or a related field, preferably in the food industry.Skills:Proficiency in statistical software (e.g., Python NumPy, SciPy and Pandas; R Tidyverse)Strong analytical and critical thinking skillsExcellent written and verbal communication skills- Ability to interpret complex data and present findings clearlyCreation of analytics testing Pan (AB Testing, One Armed Bandit, etc.)Presentation creationKnowledge of market research methodologies and techniquesTrack record of demonstrating ROI and business impactAttention to detail and strong organizational skillsTool knowledge of Power BI, Shopify, Byzzer, Survey Monkey, Klavyio, Google Analytics, Meta channels and other marketing platformsAbility to work well in a fast-paced, dynamic team environment and collaborate with various departmentsExperience in grocery, CPG (Consumer Packaged Goods), or related food sectors.Strong understanding of retail dynamics, consumer behavior, and food industry trends.Creativity mixed with strong execution.