Job Title:Vice President Sales & Marketing, North AmericaEmployment:Permanent/Full-timeLocation:USA (any location)Ideal Start Date:ImmediatelyABOUT FABLE AND MANE:Fable and Mane is an innovative, dynamic and modern hair care brand, inspired by Indian culture and using performance-led, potent ingredients in all its formulas. Created by two entrepreneurial siblings, Akash and Nikita Mehta, Fable & Mane has taken the beauty world by storm, revolutionizing the hair care category to become one of the best-selling brands in Sephora.What is it like to work at Fable and Mane? We disrupt as we do, constantly challenging norms to bring fresh ideas to life. We are free to play, fostering creativity and innovation in everything we do. Our empathy unites us, building strong connections within our team and with our community. Our heritage fuels our future, blending ancient wisdom with modern practices to inspire and drive our success.Join us on this exciting path as we continue to expand and make our mark in the beauty industry.ABOUT THE ROLE:We are currently recruiting for a VP of Sales & Marketing based in the US. In this role, you will be responsible for developing and executing the overall sales and marketing strategy to drive business growth and brand awareness in the North America market. Reporting into the CEO, you will be a strategic thinker with a deep understanding of the beauty industry, strong leadership skills, and a proven track record of driving sales and marketing success.Based on the Brand’s values, its existing business-model and the business priorities, this role will lead the growth of the Brand in the USA and Canada and the engagement of current and future retail partners from A to Z.CORE RESPONSIBILITIES:Strategic Planning:Develop and implement comprehensive sales and marketing strategies aligned with the Company's business objectives.Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and challenges.Sales Leadership:Oversee the North America sales team, providing direction, coaching, and support to achieve sales targets and objectives.Establish sales goals, monitor performance, and implement strategies to increase revenue and market share.Marketing Leadership:Lead the local marketing strategy in creating and executing innovative marketing campaigns across various channels (digital, in-store, etc.) in close collaboration with the global team.Develop and manage the North America marketing budget, ensuring optimal allocation of resources.Brand Management:Strengthen and expand the brand’s presence in USA and Canada markets through strategic brand management and positioning.Ensure consistency and quality of brand messaging across all touchpoints.Product Development & Launch:Collaborate with the product development team to identify new product opportunities and oversee the successful launch of new products.Utilize market research and consumer insights to guide product innovation and development.Customer Relationship Management:Develop and maintain strong relationships with key customers, partners, and stakeholders.Data-Driven Decision Making:Utilize data analytics to measure the effectiveness of sales and marketing initiatives and make informed decisions.Implement performance metrics and KPIs to track progress and drive continuous improvement.Team Development:Foster a high-performance culture within the sales and marketing teams.Recruit, develop, and retain top talent, providing opportunities for professional growth and development.THE IDEAL CANDIDATEBachelor’s degree in marketing, Business Administration, or a related field; MBA or advanced degree preferred.Minimum of 15 years of experience in sales and marketing, with at least 7 years in a senior leadership role within the beauty or consumer goods industry. Ideally strong established relationship with Sephora.Proven track record of driving sales growth and increasing market share.Strong understanding of the beauty industry, including trends, consumer behavior, and competitive landscape.Excellent leadership and team management skills.Exceptional strategic thinking, analytical, and problem-solving abilities.Strong communication and interpersonal skills.Experience with digital marketing, e-commerce, and omnichannel strategies.Ability to thrive in a fast-paced, dynamic environment.
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Vice President Sales & Marketing, North America