Marketing - Marketing Manager Job at Hire Talent in San Francisco
Hire Talent - San Francisco, CA, United States, 94199
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Overview
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Overview
Location: San Francisco, CA
Duration: 6 Months on w2
Job Description:
- The Loyalty team drives the strategic direction for the rewards program including acquisition, retention, and engagement.
- This role is primarily focused on acquisition for both credit card and the free rewards program.
- This roles ensures launch and execution of marketing initiatives are as planned and integrated into the brand's commercial planning calendar and support the brand's overall marketing objectives.
- They serve as the primary point of contact and are directly embedded with the brand teams.
- The ideal candidate for this team must have strong communication and influencing skills, the ability to analyze data and customer trends, be able to manage multiple projects and execute cross-channel marketing campaigns.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Supports the execution of omnichannel and channel specific loyalty and card marketing strategies to drive customer engagement, retention & acquisition; delivers against brand objectives in partnership with Sr Manager of Loyalty
- Inputs into creative briefs and partners with brand creative teams on the development of loyalty marketing assets across multiple platforms within ****; maintains oversight to ensure creative is on-time and executed according to the strategy, partnering with cross-functional teams and brand stakeholders to ensure seamless execution.
- Represents loyalty in meetings and cross-functional alignments, partnering with key brand teams to ensure strategy is understood and execution happens across channels
- Analyzes and interprets financial data to inform hindsight, in-season traction and budget forecasting partnership with Business Analysis team:
- Conducts weekly, quarterly and annual reporting, tracking campaign program performance and progress by brand, channel against acquisition goals.
- Visualizes data and builds stories to report campaign and program results
- Partners with appropriate L&P team members to report and communicate results to stakeholders and cross-functional partners
- Aligns with key business partners throughout organization on L&P program goals and initiatives; drives for collaboration, integration and shared accountability
- Manages budgeting, open and close POs, forecasting and actualizing costs
- Manages approval process of marketing assets with legal and banking partners
- 3-5 years of relevant work experience in traditional CRM or direct marketing (email, credit card, or loyalty marketing)
- Strong written and verbal communication skills with the ability to glean insights from data and develop a story
- Experience using logic and methods to solve difficult problems and derive effective solutions
- Ability to organize and manage multiple detail-oriented projects and to meet deadlines
- Proven skill in leading and working across multiple and distinct functional organizations (e.g., IT, Data & Analytics, Brands, Creative, etc.) in support of specific business priorities
- Strategic thinker with the ability to leverage large data sets to make data-driven decisions; experience with Excel is a plus
- Proficient in Word, PowerPoint, and Google Docs
- Past credit card, retail, or agency experience preferred but not required
- Bachelor's Degree; MB plus
- Organized, self-starter, strong communication and interpersonal skills to work effectively and build strong relationships with business partners
- Positive attitude and ability to manage change, thrives in a fast-paced and dynamic environment, and brings structure to ambiguous situations
- Proactive with strong project and program management skills; able to multi-task and work autonomously and as part of a team
- Looks beyond obvious and doesn't stop at the first answer
- Ability to think big picture and be a visionary/idea generator, leading program vision and planning while getting involved in the details of actual execution and management
- Willingness to approach projects with a can-do attitude and create process where there isn't one
- Results-oriented, timeliness, attention to detail, with a willingness to shift plans as necessary to meet goals
- Ability to work in a fast-paced environment and stay focused/calm, while showing strong attention to detail and delivering flawlessly & accurately
- Growth mindset, willing to run through walls to deliver and adjust style to various teams and leaders