eMed, LLC
Director of Marketing
eMed, LLC - Miami, Florida, United States, 33101
Work at eMed, LLC
Overview
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Overview
Director Of Marketing
We are seeking a dynamic and strategic Director of Marketing to join our team at our Miami, FL headquarters. The Director of Marketing will be responsible for developing and executing comprehensive marketing strategies that enhance eMeds brand presence, drive customer acquisition, and foster customer loyalty. You will lead a talented marketing team and work closely with cross-functional departments to ensure the successful implementation of marketing initiatives. This role requires a visionary leader with a proven track record in healthcare marketing, exceptional communication skills, and the ability to collaborate across departments to achieve company goals. Essential Duties & Responsibilities: Strategic Planning: Develop and implement marketing strategies that align with eMeds goals and objectives. Identify market opportunities and define the roadmap for growth. Collaborate with the CEO & COO to align marketing efforts with overall business objectives and growth targets. Brand Management: Oversee all brand management activities, ensuring a consistent and compelling brand message across all channels. Create and execute integrated marketing campaigns across various channels, including digital, social media, email, content marketing, and events. Digital Marketing: Lead digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing. Optimize digital campaigns to maximize ROI. Customer Acquisition: Design and execute customer acquisition strategies to attract and retain clients. Utilize data-driven approaches to optimize marketing funnels. Content Strategy: Develop a robust content strategy that educates, engages, and inspires our target audience. Oversee content creation, including blogs, videos, webinars, and more. Analytics and Reporting: Analyze market trends, customer insights, and competitive landscape to identify opportunities and inform marketing strategies. Measure and report on the performance of marketing campaigns. Use insights to refine strategies and drive continuous improvement. Team Leadership: Lead, mentor, and develop a high-performing marketing team. Foster a collaborative and innovative team culture. Budget Management: Manage the marketing budget effectively, ensuring efficient allocation of resources to achieve the best results. Track performance metrics, and provide regular reports on the effectiveness of marketing initiatives. Partnerships and Collaborations: Work closely with the sales and business development teams to support lead generation and conversion efforts. Identify and establish strategic partnerships to enhance brand visibility and expand our reach. Foster relationships with key stakeholders, including large employers, state/federal governments, unions, and payers, to drive program adoption and success. Market Research: Conduct market research to stay informed about industry trends, competitor activities, and customer preferences. Use insights to inform marketing strategies. Qualifications: Bachelors degree in Marketing, Business Administration, or a related field; MBA preferred. Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role, preferably within the healthcare or health tech industry. Experience in the wellness or weight loss industry is a plus. Proven track record of developing and executing successful marketing strategies and campaigns. Strong understanding of digital marketing, social media, content marketing, and analytics. Excellent leadership, communication, and interpersonal skills. Ability to think strategically and translate business objectives into actionable marketing plans. Experience managing budgets and tracking ROI for marketing initiatives. Knowledge of the healthcare industry, including trends, regulations, and key stakeholders. Proficiency in marketing tools and platforms, such as CRM, marketing automation, and analytics software. Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities. Why Join eMed? Be part of a forward-thinking company at the forefront of healthcare technology. Opportunity to make a significant impact on employee health and company healthcare costs. Collaborative and innovative work environment. Competitive salary and benefits package. Career growth and development opportunities.
We are seeking a dynamic and strategic Director of Marketing to join our team at our Miami, FL headquarters. The Director of Marketing will be responsible for developing and executing comprehensive marketing strategies that enhance eMeds brand presence, drive customer acquisition, and foster customer loyalty. You will lead a talented marketing team and work closely with cross-functional departments to ensure the successful implementation of marketing initiatives. This role requires a visionary leader with a proven track record in healthcare marketing, exceptional communication skills, and the ability to collaborate across departments to achieve company goals. Essential Duties & Responsibilities: Strategic Planning: Develop and implement marketing strategies that align with eMeds goals and objectives. Identify market opportunities and define the roadmap for growth. Collaborate with the CEO & COO to align marketing efforts with overall business objectives and growth targets. Brand Management: Oversee all brand management activities, ensuring a consistent and compelling brand message across all channels. Create and execute integrated marketing campaigns across various channels, including digital, social media, email, content marketing, and events. Digital Marketing: Lead digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing. Optimize digital campaigns to maximize ROI. Customer Acquisition: Design and execute customer acquisition strategies to attract and retain clients. Utilize data-driven approaches to optimize marketing funnels. Content Strategy: Develop a robust content strategy that educates, engages, and inspires our target audience. Oversee content creation, including blogs, videos, webinars, and more. Analytics and Reporting: Analyze market trends, customer insights, and competitive landscape to identify opportunities and inform marketing strategies. Measure and report on the performance of marketing campaigns. Use insights to refine strategies and drive continuous improvement. Team Leadership: Lead, mentor, and develop a high-performing marketing team. Foster a collaborative and innovative team culture. Budget Management: Manage the marketing budget effectively, ensuring efficient allocation of resources to achieve the best results. Track performance metrics, and provide regular reports on the effectiveness of marketing initiatives. Partnerships and Collaborations: Work closely with the sales and business development teams to support lead generation and conversion efforts. Identify and establish strategic partnerships to enhance brand visibility and expand our reach. Foster relationships with key stakeholders, including large employers, state/federal governments, unions, and payers, to drive program adoption and success. Market Research: Conduct market research to stay informed about industry trends, competitor activities, and customer preferences. Use insights to inform marketing strategies. Qualifications: Bachelors degree in Marketing, Business Administration, or a related field; MBA preferred. Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role, preferably within the healthcare or health tech industry. Experience in the wellness or weight loss industry is a plus. Proven track record of developing and executing successful marketing strategies and campaigns. Strong understanding of digital marketing, social media, content marketing, and analytics. Excellent leadership, communication, and interpersonal skills. Ability to think strategically and translate business objectives into actionable marketing plans. Experience managing budgets and tracking ROI for marketing initiatives. Knowledge of the healthcare industry, including trends, regulations, and key stakeholders. Proficiency in marketing tools and platforms, such as CRM, marketing automation, and analytics software. Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities. Why Join eMed? Be part of a forward-thinking company at the forefront of healthcare technology. Opportunity to make a significant impact on employee health and company healthcare costs. Collaborative and innovative work environment. Competitive salary and benefits package. Career growth and development opportunities.