Marketing Specialist Elmhurst, IL
Smarkets - Betting Exchange - Chicago, Illinois, United States,![Smarkets - Betting Exchange](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Smarkets - Betting Exchange
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Overview
Marketing Specialist
will promote the company’s re-rental equipment services and assets to existing and prospective rental customers. The
Marketing Specialist
creates marketing communications and campaigns that may include websites, social media, print media, and direct mail. Through the strategic use of graphics, logos, videos, and other promotional tools, the Marketing Coordinator develops and implements the company’s marketing strategies (web-based and otherwise) to promote the USM brand(s), attract visitors and potential leads, and positively impact the generation of rental sales.Role & Responsibilities:Utilize appropriate web and social media platforms and other tools to promote USM ReRents’ services and products.Develop innovative strategies to attract customers to the company’s brand.Manage online marketing campaigns to drive company sales and revenue.Collaborate with 3rd-party web development and design teams; provide guidance on all marketing-related aspects of the company’s web presence.Draft and assemble web content; monitor and improve search engine optimization (SEO) results for the company’s sites.Assess effectiveness of marketing campaign options. Gather material necessary to understand the sales territories and competition (literature, previous marketing campaigns, etc.).Track, review, and modify performance of marketing initiatives. Analyze existing website traffic and internet activity related to the company and its services. Evaluate success of campaigns. Report campaign results and identify/recommend improvements to existing programs and new marketing opportunities.Collaborate with the Sales and Executive teams to create content for the company website, social media channels, print media, and direct mail.Establish campaign and project timelines, operating within budget.Prepare marketing collateral and manage event coordination for any conferences or customer events the company attends.USM ReRents has an In-Office work culture and is in Elmhurst, IL. Travel to industry conferences and key customer meetings is required, typically ~10%. Remote work arrangements are not available.Requirements:Bachelor’s Degree in Marketing, Communications, or a related field preferred.Minimum three (3) years’ related (B2B) internet/web marketing & marketing communications experience.Two (2) or more years’ experience using WordPress or a comparable web content management system.Intermediate-level skills in the MS Office Suite (Word, PowerPoint, etc.).Demonstrated skills in effective written communication.Ability to work autonomously.Familiarity with the Construction or Equipment Rental industry is a plus.US Markets, Inc. is an Equal Opportunity Employer.
Qualified applicants receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status. US Markets, Inc. complies with the Americans with Disabilities Act (ADA). Individuals needing accommodations in the recruitment process should notify Human Resources in advance at (630) 530-8550 (ext. 347).
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