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Job Title: Marketing Coordinator

Classification: Non-exempt, Full-time

Reports to: Marketing Team Leader

Location: 400 Capitol Mall, Suite 650, Sacramento Monday through Friday

This position is NOT remote or hybrid.

The California Lawyers Association (CLA) is the Bar association for all California attorneys. We are a member-driven, mission-focused organization dedicated to the professional advancement of attorneys practicing in the state of California. CLA has eighteen Sections including the New Lawyers Section (NLS) that share an area of interest in law, and each offers top-tier programs, award winning conferences, events, and provides access to outstanding legal resources. We continuously seek new ways to expand our offerings. Through premier educational, networking, and advocacy opportunities, our members can maintain expertise in their fields, build contacts, and uphold the legal profession and system.

CLA is committed to promoting excellence, diversity, and inclusion in the legal profession and fairness in the administration of justice and the rule of law. We are dedicated to the professional advancement of attorneys from a variety of diverse backgrounds practicing in the state of California. All CLA employees must demonstrate cultural fluency by proactively managing bias and maintaining sensitivity to race, color, ethnicity, national origin, physical or mental disability, gender, gender identity, gender expression, sexual orientation, religion, and age of our members and the legal community.

Job Summary:

The Marketing Coordinator is responsible fordeveloping, coordinating, and executing marketing campaigns by conducting market research, creating marketing content, managing campaign logistics, tracking results, and collaborating with various teams to ensure that CLAs marketing goals are achieved effectively. This includes working with our Sections and volunteer leaders to curate content for members to learn and engage via our social channels.

This position will create, write and edit marketing materials, including brochures, flyers, and social media posts. Duties also entail tracking various marketing campaigns progress, developing digital marketing materials, sourcing images and artwork, graphic design, collating content, updating online assets, streamlining digital marketing production, and handling general digital marketing and communications activities.

Ideal candidates for this role should have a design eye, knowledge of typography and best practices in graphic design (sense of whats trending in industry) be creative and innovative, multimedia savvy, well-organized, writing skills including creative writing for campaigns, proofreading, possess a firm grasp of the different digital touch points, drive effective digital campaigns, enhance user experience, and deliver on marketing objectives.

Marketing Coordinator Responsibilities:

• Experience using Canva, Sprout Social and Basecamp (or a similar project management software)
• Develop, implement and manage our social media content, accounts, strategy and initiatives

• Develop marketing processes, marketing collateral, and edit marketing materials
• Some graphic design for various print, social and web projects
• Edit photo/video for marketing and social media content
• Research market trends
• Develop and source content for digital platforms
• Help develop marketing guidelines and KPIs

• Connect data-driven strategy with marketing

• Measure the success of marketing campaigns
• Pitch concepts and gain buy-in from stakeholders
• Successfully present campaigns and marketing tactics to clients
• Manage relationships with multiple vendors and advertising clients
• Monitor user engagement and suggest content optimization
• Experience using Microsoft Office Suite

• Passionate about combining the art of storytelling and the science of performance to drive a successful marketing program to the next level

Develop marketing and social media guidelines

Manage and oversee our social media content and accounts

Measure the success of every social media campaign

Keep abreast of the latest social media best practices and technologies

Use social media marketing tools

Monitor SEO and user engagement and suggest content optimization

Communicate with industry professionals and influencers via social

Marketing Coordinator Requirements:

4-year bachelors degree or equivalent

3 or more years of experience in a similar role

Experience developing and running marketing campaigns

Active on social media

Excellent copywriting and copy-editing skills

Highly organized

Public speaking

Calm under pressure

Project management experience

Strong attention to detail

Knowledge of web analytics

Strong presentation skills