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Job Details

Level : Management
Job Location : 535 CONNECTICUT AVE SUITE 305 - NORWALK, CT
Position Type : Full Time
Education Level : 4 Year Degree
Salary Range : $95,000.00 - $100,000.00 Salary/year
Travel Percentage : Negligible
Job Shift : Day
Job Category : Marketing

Position Overview
Best Friends Pet Care is dedicated to providing exceptional care and services for pets and their owners. We are seeking a motivated and detail-oriented Senior Marketing Manager to join our creative team. In this role, you will be responsible for developing and executing marketing strategies that enhance brand visibility, increase customer retention, and drive revenue growth. This individual will lead multi-channel marketing initiatives, manage campaigns, and analyze performance metrics to ensure brand consistency and customer engagement across all touchpoints.

Key Responsibilities

• Strategic Marketing Planning: Develop and implement a data-driven marketing strategy to support business growth objectives.
• Marketing Analytics & Reporting: Track key performance indicators (KPIs), analyze data, and make recommendations to optimize marketing efforts.
• Digital Marketing: Lead SEO, PPC, email marketing, and social media initiatives to optimize online presence and drive engagement.
• Brand Management: Ensure consistency in branding, messaging, and customer experience across all marketing channels.
• Creative Asset Scaling: Adapt and scale creative assets to fit different brand guidelines and formats, ensuring consistency across all platforms and touchpoints.
• Cross-Functional Collaboration: Work closely with marketing, copywriters, developers, and other stakeholders to execute cohesive campaigns that support our business goals.
• Performance Analysis: Analyze design performance metrics to inform and improve future projects, ensuring our designs effectively engage and convert our target audience.
• Branding Consistency: Maintain and enforce branding guidelines across all design assets, ensuring a unified and recognizable visual identity for Best Friends Pet Care.
• Event Marketing: Support planning and execution of community events, promotions, and sponsorships to boost brand awareness.
• Industry Trends: Stay updated on the latest trends, tools, and best practices in digital design and the pet care industry to keep our designs fresh and relevant.

Qualifications

• Experience: 5+ years of experience in marketing leadership roles, preferably in the pet care, hospitality, or retail industries.
• Education: Bachelor’s Degree in Marketing, Business, or a related field (Master’s degree preferred).
• Technical Skills: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, XD) and Figma or similar design tools. Proven experience in digital marketing, including SEO, PPC, email campaigns, and social media.
• Analytical Skills: Ability to interpret data and translate insights into actionable strategies.
• Visual Storytelling: Strong skills in visual storytelling and brand alignment, with the ability to create designs that resonate with pet owners.
• Branding Expertise: Preferred experience in branding design, including the development and implementation of cohesive visual identities across multiple brands.
• Project Management: Ability to manage multiple projects simultaneously in a fast-paced environment, meeting deadlines without compromising quality.
• Soft Skills: Excellent communication skills, a collaborative mindset, and a proactive approach to problem-solving and innovation.

Why Join Best Friends Pet Care?

At Best Friends Pet Care, we believe that pets are family, and our team is integral to communicating that belief. As an employee-owned company , you’ll have a direct stake in our success and the opportunity to contribute to a workplace where everyone’s input is valued. This unique structure fosters collaboration, innovation, and a shared commitment to excellence.

By joining us, you’ll work in a supportive and dynamic environment where your creativity directly impacts the lives of pets and their owners. We offer competitive compensation, opportunities for professional growth, and the chance to be part of a company that values not just pets, but also the people who care for them.