Marketing Director Job at Emerging Blue Jobs in Los Angeles
Emerging Blue Jobs - Los Angeles, CA, US
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Overview
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Overview
Job Description
- Develop and implement a comprehensive marketing plan to drive business growth, increase brand awareness, and improve customer engagement
- Conduct market research to identify customer needs, market trends, and competitive landscape
- Work closely with the sales team to align marketing efforts with business objectives and sales targets
- Develop and manage the marketing budget and track ROl for all marketing activities
- Oversee product marketing, including product positioning, messaging, and pricing strategies
- Develop and manage the brand strategy, including brand messaging, brand guidelines, and brand campaigns
- Manage public relations efforts, including media outreach, press releases, and speaking engagements
- Oversee advertising efforts, including online and offline advertising campaigns
- Develop and implement digital marketing strategies, including email marketing, social media, SEO, and PPC advertising
- Collaborate with internal teams, including product development, sales, and customer service, to ensure consistency in messaging and branding
- Stay up-to-date with the latest marketing trends, tools, and technologies
- Bachelor's degree in marketing or related field; MBA preferred
- Minimum of 7-10 years of experience in marketing, with at least 5 years of experience in consumer goods marketing
- Proven track record of developing and executing successful marketing campaigns
- Strong leadership and management skills with the ability to inspire and manage a team
- Strong analytical skills with the ability to make data-driven decisions
- Excellent communication and interpersonal skills with the ability to collaborate effectively with internal teams and external partners
- Passion for marketing and the ability to stay up-to-date with the latest marketing trends and technologies