Marketing Director Job at Robert Half in Chicago
Robert Half - Chicago, IL, US
Work at Robert Half
Overview
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Overview
Job Description
Responsibilities:
• Spearhead the creation and management of multi-channel campaigns to drive high-quality leads, encompassing areas like content marketing, digital advertising, SEO, email, and social media.
• Lead the development and execution of marketing strategies with a focus on growth, demand generation, and customer acquisition.
• Take charge in building, leading, and scaling the marketing department, which includes the hiring and development of new talent.
• Carry out market research and competitive analysis to pinpoint trends, opportunities, and risks.
• Plan and coordinate logistics for conferences, including booth setup, marketing materials, meetings, etc.
• Implement data-driven marketing tactics to test, measure, and refine strategies for maximum impact.
• Utilize marketing tools, such as Zoominfo, Thomasnet, etc., to enhance marketing efforts.
• Regularly analyze and report key performance metrics, offering insights and recommendations for optimization.
• Optimize the sales funnel to increase conversion rates at every stage, ensuring high-quality lead flow and nurturing.
• Present regular reports to senior leadership on marketing performance and strategic recommendations.• Proven experience as a Marketing Director, with a minimum of 5 years in a similar role.
• Proficiency in utilizing Content Management System (CMS) for marketing purposes.
• Extensive experience with Customer Relationship Management (CRM) software.
• Ability to effectively leverage Facebook Insights for marketing strategies.
• Skilled in Google AdWords for online advertising campaigns.
• Familiarity with Google Analytics for tracking website traffic and user engagement.
• Proven ability to create, manage, and evaluate advertisements.
• Demonstrated experience in enhancing brand awareness in the market.
• Skilled in campaign planning and execution across various marketing channels.
• Experience in managing marketing collateral, ensuring consistency with brand messaging.
• Demonstrated expertise in digital marketing strategies and techniques.