Egis
Operational Marketing Director - Service Line Water, Environment ...
Egis - Greenlawn
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Overview
About Us Vous êtes ambitieux/ambitieuse et vous cherchez à faire évoluer votre carrière ? C'est le moment idéal pour rejoindre Egis. Acteur international de l’ingénierie de la construction et des services à la mobilité, Egis crée et exploite des infrastructures et bâtiments intelligents à même de répondre à l’urgence climatique et aux grands défis de notre temps, en permettant un aménagement du territoire plus équilibré, durable et résilient. Egis connaît une croissance importante dans le monde et compte aujourd'hui plus de 19 500 collaborateurs. Nos équipes internationales d'experts techniques, économistes, architectes, ingénieurs et chefs de projet sont dédiées à la mise en œuvre de solutions créatives et durables pour progresser et faire évoluer le monde. Nos valeurs illustrent tout ce en quoi nous croyons : Une entreprise responsable : - Nous nous soucions des gens et de notre impact ; nous agissons de manière responsable partout où nous travaillons et quoi que nous fassions. Une entreprise humaine : - C'est un environnement de respect mutuel où chaque membre de l'équipe compte, quel qu'il soit. Une entreprise créative : - La créativité est dans notre ADN. C'est ce qui nous aide à relever les grands défis de notre temps. Rejoindre Egis, c'est l'opportunité d'avoir un impact positif sur le monde, tout en grandissant et en se développant en tant que personne. Nous sommes fiers d'être responsables de nos clients, de nos collègues, de notre planète et de ses habitants. Vous travaillerez et innoverez dans un environnement où les normes élevées et la considération personnelle vont de pair. En savoir plus sur l'opportunité passionnante ci-dessous où vous participerez à des projets réputés pour leur excellence technique, leur ambition et leur durabilité !
About the Role The Water, Environment, and Energy Transition Service Line is organizing to provide full support for the development of its activities worldwide. The Service Line is structured with a team focused on technical, strategic, marketing, and commercial challenges. It is seeking its future Operational Marketing Director. Reporting to the Service Line Director and a member of the Service Line Executive Committee, your main role will be to deploy and implement a comprehensive marketing strategy and develop our offerings in both French and international markets. You will work across all the Service Line's activities. Key Responsibilities: Market Analysis:
Analyze target market trends and conduct competitor monitoring. Marketing Mix Development:
Develop the marketing mix, including service positioning and pricing. Content and Communication:
Create and customize communication content and materials for target markets and services. Marketing Action Plans:
Define and monitor marketing action plans (KPIs: market penetration rates by target markets). CRM Reporting:
Structure and coordinate commercial team reporting via CRM tools. Commercial Support:
Potentially accompany commercial actors to key clients and partners. Customer Satisfaction:
Implement customer satisfaction measurement tools and analyze the results. The Operational Marketing Director is responsible for the success of marketing plans and the company's market position. She/He defines strategic development axes for new products and manage existing products (innovation and operational marketing), setting development priorities in collaboration with activity directors and commercial teams. Main Missions: Competitive Analysis:
Anticipate market evolutions through technology monitoring and customer needs listening. Market Analysis:
Define market targets and understand private and industrial clients. Product Line Strategy:
Develop a strategy and development policy for each product line. Offer Development:
Write and format our offers. Communication Actions:
Develop communication actions with relevant teams. Impact Measurement:
Measure the impact of actions through CRM. Commercial Role:
Potentially accompany teams to clients. Innovation Collaboration:
Work closely with innovation teams to define needs and strategic axes. Matrix Collaboration:
Work matrix-wise with all Group and activity stakeholders. Key Interlocutors: Operational staff within your scope (profit center directors, project managers, etc.). Commercial staff in the Domain, both in France and internationally. Country managers and Domain representatives in various regions. Clients and partners. Other Group marketing and development managers.
What do we need from you Education:
Master's degree (BAC+5) or equivalent in Marketing, Commerce, or related fields. Experience:
Over 5 years of experience in the field, ideally in engineering sectors in France and internationally. Skills:
Curiosity about market evolution, commercial sense, negotiation skills, and continuous network engagement. Qualities:
Leadership, autonomy, synthesis skills, communication techniques, commercial tools (CRM), and project management methods. Languages:
Fluent in English; a second language is a plus. Travel:
International travel required.
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About the Role The Water, Environment, and Energy Transition Service Line is organizing to provide full support for the development of its activities worldwide. The Service Line is structured with a team focused on technical, strategic, marketing, and commercial challenges. It is seeking its future Operational Marketing Director. Reporting to the Service Line Director and a member of the Service Line Executive Committee, your main role will be to deploy and implement a comprehensive marketing strategy and develop our offerings in both French and international markets. You will work across all the Service Line's activities. Key Responsibilities: Market Analysis:
Analyze target market trends and conduct competitor monitoring. Marketing Mix Development:
Develop the marketing mix, including service positioning and pricing. Content and Communication:
Create and customize communication content and materials for target markets and services. Marketing Action Plans:
Define and monitor marketing action plans (KPIs: market penetration rates by target markets). CRM Reporting:
Structure and coordinate commercial team reporting via CRM tools. Commercial Support:
Potentially accompany commercial actors to key clients and partners. Customer Satisfaction:
Implement customer satisfaction measurement tools and analyze the results. The Operational Marketing Director is responsible for the success of marketing plans and the company's market position. She/He defines strategic development axes for new products and manage existing products (innovation and operational marketing), setting development priorities in collaboration with activity directors and commercial teams. Main Missions: Competitive Analysis:
Anticipate market evolutions through technology monitoring and customer needs listening. Market Analysis:
Define market targets and understand private and industrial clients. Product Line Strategy:
Develop a strategy and development policy for each product line. Offer Development:
Write and format our offers. Communication Actions:
Develop communication actions with relevant teams. Impact Measurement:
Measure the impact of actions through CRM. Commercial Role:
Potentially accompany teams to clients. Innovation Collaboration:
Work closely with innovation teams to define needs and strategic axes. Matrix Collaboration:
Work matrix-wise with all Group and activity stakeholders. Key Interlocutors: Operational staff within your scope (profit center directors, project managers, etc.). Commercial staff in the Domain, both in France and internationally. Country managers and Domain representatives in various regions. Clients and partners. Other Group marketing and development managers.
What do we need from you Education:
Master's degree (BAC+5) or equivalent in Marketing, Commerce, or related fields. Experience:
Over 5 years of experience in the field, ideally in engineering sectors in France and internationally. Skills:
Curiosity about market evolution, commercial sense, negotiation skills, and continuous network engagement. Qualities:
Leadership, autonomy, synthesis skills, communication techniques, commercial tools (CRM), and project management methods. Languages:
Fluent in English; a second language is a plus. Travel:
International travel required.
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