MARKETING COMMUNICATIONS SPECIALIST
Aurora Parts & Accessories, LLC - Lebanon, Indiana, United States, 46052![Aurora Parts & Accessories, LLC](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Aurora Parts & Accessories, LLC
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Overview
Create and execute marketing plans to drive brand awareness and sales growth.Brand Messaging:
Ensure consistent and compelling brand messaging across all channels.CRM Campaigns:
Execute and measure effectiveness of CRM campaigns, including email marketing, marketing automation and drip campaigns.Content Creation:
Write and produce engaging content aligning to buyers’ personas and the customer journey for various platforms including blogs, videos, emails, websites, presentations, testimonials and brochures.Social Media Calendar:
Develop schedule, write and post content and report on results.Online Sales Promotions:
Develop and implement online sales promotions to boost customer engagement and sales.Marketing Project Management:
Oversee inbound marketing requests in Monday.com, assign projects and monitor progress.Campaign Measurement:
Measure and report on the effectiveness of marketing campaigns, using data to inform future strategies.Internal Communications and PR:
Manage internal communications and public relations efforts to support company initiatives and enhance our brand reputation.Digital Marketing:
Lead digital marketing efforts, including SEO, SEM, and social media strategies.Qualifications:5+ years of experience in content creation, digital marketing and campaigns, preferably in a B2B or product-focused environment.Proven experience in marketing strategy and execution.Proficiency with CRM and Marketing Automation tools.Strong writing skills and ability to create diverse types of content.Proficiency with Microsoft Office and Adobe Creative Suite.Experience in measuring and reporting on campaign effectiveness.Ability to manage multiple projects and meet deadlines.Excellent communication and collaboration skills.Videography and CMS experience preferred.
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