Corpay
Chief Marketing Officer
Corpay - Atlanta, Georgia, United States, 30349
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Overview
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Chief Marketing Officer
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Corpay Join to apply for the
Chief Marketing Officer
role at
Corpay USA Chief Marketing Officer
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.
The USA Chief Marketing Officer (CMO) is a key member of the leadership team and will help drive our next phase of growth. The CMO will develop and execute all aspects of Corpay’s USA marketing strategy across multiple lines of business (LOBs), including Vehicle Payments, Payables, and Workforce Lodging, and will lead important corporate strategic marketing initiatives. The role is based at Corpay’s headquarters in Atlanta, Georgia. USA Chief Marketing Officer
The USA Chief Marketing Officer (CMO) is a key member of the leadership team and will help drive our next phase of growth. The CMO will develop and execute all aspects of Corpay’s USA marketing strategy across multiple lines of business (LOBs), including Vehicle Payments, Payables, and Workforce Lodging, and will lead important corporate strategic marketing initiatives. The role is based at Corpay’s headquarters in Atlanta, Georgia.
Key Relationships
Reports to: USA Chief Revenue Officer
Dotted line to EVP Corporate Development
Direct Reports
EVP Product Marketing Chief Creative Officer EVP Demand Generation Chief Digital Officer
Other Key Relationships
Senior Executive Team Revenue Operations Team Line of Business Teams
Key Responsibilities
The CMO will have two main areas of responsibility. First, the CMO will lead all marketing activities for our Vehicle Payments, Payables, and Workforce Lodging lines of business based in the US, and second, the CMO will lead corporate strategic marketing initiatives and business development opportunities.
For the US lines of business, the CMO will lead 4 functional areas:
Product Marketing
Market research … research to understand customer needs (voice of the customer), market trends, and competitive product offerings. Incorporate findings into marketing strategy Product positioning … define how the USA products should be best positioned Pricing … work with the LOB teams to determine the appropriate pricing for each of the core products (i.e., cost-plus, value-based) to maximize revenue and profitability Programs/Campaigns … develop and execute marketing campaigns to drive awareness and generate qualified leads
Creative / Brand
Brand Image Oversee the Corpay brand image and ensure brand guidelines are applied consistently. Generate ways to build and maintain a strong brand reputation. Creative Ideation, Design, and Implementation Ideate and brainstorm to generate marketing messages that will resonate with potential customers. Develop and execute creatives (printed marketing materials, videos, podcasts, etc.). Brand Campaigns: Develop, execute, and implement Corpay brand campaigns and media plans.
Demand Generation
Lifecycle Marketing – Nurturing and Onboarding Campaign Architecture and RevOps integration Campaign Planning, Calendar, and Workflows Buyers Journeys ABM Campaign Strategy, Design, and Management
Digital and Website
Digital Strategy … develop a comprehensive digital marketing strategy across paid media channels, including SEO, SEM, social media and email marketing. Digital Selling … oversee USA Digital Sales Channel and achieve annual digital sales production targets.
Responsibilities
In addition, the USA CMO will lead corporate-wide strategic marketing projects for new, big partnerships. The main responsibilities in this aspect of the role will be to:
Identify and evaluate new revenue ideas that can be unlocked via corporate partnerships Size the revenue and profit opportunity (ie, what’s the size of the prize) Define “who does what” in the partnership and tailor the partnership economics accordingly Negotiate and execute commercial contracts covering the partnership Develop the marketing plan to realize the partnership opportunities Ensure the partnerships achieve the projected results
Candidate Profile
The successful candidate will be an accomplished marketing leader who has progressively held more senior roles within the marketing discipline. A creative, innovative go-to-market strategist with great organizational and prioritization skills will thrive in this important role.
Ideal Experience
Background
MBA strongly preferred 10+ years of experience post-MBA in a corporate marketing setting (e.g., B2B services company) leading the marketing function and/or in the marketing practice of a large, strategy consulting firm Experience in B2B services required
Skills
Deep product marketing expertise Strong analytical skills Strong communication and presentation skills Creative, insightful “Idea a minute” modus operandi
Critical Leadership Capabilities
Relationship Skilled
Ability to work effectively with Line of Business Leaders, Sales Leaders, and the senior executive team
Strategic Thinking
Demonstrate a high level of intellectual curiosity that translates into innovative approaches to complex business opportunities
Leading People
Can recruit outstanding marketing talent Executes a management system that allows each employee to reach his/her potential
Other Personal Characteristics
Creative thinker who moves between creative problem-solving, critical thinking, and operational execution A high sense of urgency and results orientation Strong and credible communicator, internally and externally Demonstrated leadership ability, confidence, and executive presence – ability to mentor, develop, and motivate staff, leading with purpose and delivering exceptional results Unconditional ethics and integrity Hands-on, with a rigorous work ethic Seniority level
Seniority levelExecutive Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales Referrals increase your chances of interviewing at Corpay by 2x Get notified about new Chief Marketing Officer jobs in
Atlanta, GA . Atlanta, GA $225,000.00-$295,000.00 1 week ago Head of Strategic Marketing, EV Charging Atlanta, GA $159,390.00-$273,240.00 4 days ago Atlanta, GA $146,490.00-$200,400.00 2 weeks ago Atlanta, GA $145,000.00-$200,000.00 1 day ago Sr. Director, Local Corporate Store Marketing Atlanta, GA $145,000.00-$200,000.00 12 hours ago Senior Vice President, Creator Marketing Atlanta, GA $128,000.00-$205,000.00 1 day ago Atlanta, GA $179,921.00-$300,160.00 2 weeks ago Atlanta, GA $163,000.00-$263,350.00 1 week ago Area Director of Sales & Marketing - Hotels Atlanta, GA $67,000.00-$70,000.00 1 week ago Director, Commercial Payments, Head of Fleet & Mobility, The Americas Atlanta, GA $151,600.00-$219,950.00 2 weeks ago Airline General Manager in Atlanta, GA (ATL) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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Chief Marketing Officer
role at
Corpay Join to apply for the
Chief Marketing Officer
role at
Corpay USA Chief Marketing Officer
Scroll down to find the complete details of the job offer, including experience required and associated duties and tasks.
The USA Chief Marketing Officer (CMO) is a key member of the leadership team and will help drive our next phase of growth. The CMO will develop and execute all aspects of Corpay’s USA marketing strategy across multiple lines of business (LOBs), including Vehicle Payments, Payables, and Workforce Lodging, and will lead important corporate strategic marketing initiatives. The role is based at Corpay’s headquarters in Atlanta, Georgia. USA Chief Marketing Officer
The USA Chief Marketing Officer (CMO) is a key member of the leadership team and will help drive our next phase of growth. The CMO will develop and execute all aspects of Corpay’s USA marketing strategy across multiple lines of business (LOBs), including Vehicle Payments, Payables, and Workforce Lodging, and will lead important corporate strategic marketing initiatives. The role is based at Corpay’s headquarters in Atlanta, Georgia.
Key Relationships
Reports to: USA Chief Revenue Officer
Dotted line to EVP Corporate Development
Direct Reports
EVP Product Marketing Chief Creative Officer EVP Demand Generation Chief Digital Officer
Other Key Relationships
Senior Executive Team Revenue Operations Team Line of Business Teams
Key Responsibilities
The CMO will have two main areas of responsibility. First, the CMO will lead all marketing activities for our Vehicle Payments, Payables, and Workforce Lodging lines of business based in the US, and second, the CMO will lead corporate strategic marketing initiatives and business development opportunities.
For the US lines of business, the CMO will lead 4 functional areas:
Product Marketing
Market research … research to understand customer needs (voice of the customer), market trends, and competitive product offerings. Incorporate findings into marketing strategy Product positioning … define how the USA products should be best positioned Pricing … work with the LOB teams to determine the appropriate pricing for each of the core products (i.e., cost-plus, value-based) to maximize revenue and profitability Programs/Campaigns … develop and execute marketing campaigns to drive awareness and generate qualified leads
Creative / Brand
Brand Image Oversee the Corpay brand image and ensure brand guidelines are applied consistently. Generate ways to build and maintain a strong brand reputation. Creative Ideation, Design, and Implementation Ideate and brainstorm to generate marketing messages that will resonate with potential customers. Develop and execute creatives (printed marketing materials, videos, podcasts, etc.). Brand Campaigns: Develop, execute, and implement Corpay brand campaigns and media plans.
Demand Generation
Lifecycle Marketing – Nurturing and Onboarding Campaign Architecture and RevOps integration Campaign Planning, Calendar, and Workflows Buyers Journeys ABM Campaign Strategy, Design, and Management
Digital and Website
Digital Strategy … develop a comprehensive digital marketing strategy across paid media channels, including SEO, SEM, social media and email marketing. Digital Selling … oversee USA Digital Sales Channel and achieve annual digital sales production targets.
Responsibilities
In addition, the USA CMO will lead corporate-wide strategic marketing projects for new, big partnerships. The main responsibilities in this aspect of the role will be to:
Identify and evaluate new revenue ideas that can be unlocked via corporate partnerships Size the revenue and profit opportunity (ie, what’s the size of the prize) Define “who does what” in the partnership and tailor the partnership economics accordingly Negotiate and execute commercial contracts covering the partnership Develop the marketing plan to realize the partnership opportunities Ensure the partnerships achieve the projected results
Candidate Profile
The successful candidate will be an accomplished marketing leader who has progressively held more senior roles within the marketing discipline. A creative, innovative go-to-market strategist with great organizational and prioritization skills will thrive in this important role.
Ideal Experience
Background
MBA strongly preferred 10+ years of experience post-MBA in a corporate marketing setting (e.g., B2B services company) leading the marketing function and/or in the marketing practice of a large, strategy consulting firm Experience in B2B services required
Skills
Deep product marketing expertise Strong analytical skills Strong communication and presentation skills Creative, insightful “Idea a minute” modus operandi
Critical Leadership Capabilities
Relationship Skilled
Ability to work effectively with Line of Business Leaders, Sales Leaders, and the senior executive team
Strategic Thinking
Demonstrate a high level of intellectual curiosity that translates into innovative approaches to complex business opportunities
Leading People
Can recruit outstanding marketing talent Executes a management system that allows each employee to reach his/her potential
Other Personal Characteristics
Creative thinker who moves between creative problem-solving, critical thinking, and operational execution A high sense of urgency and results orientation Strong and credible communicator, internally and externally Demonstrated leadership ability, confidence, and executive presence – ability to mentor, develop, and motivate staff, leading with purpose and delivering exceptional results Unconditional ethics and integrity Hands-on, with a rigorous work ethic Seniority level
Seniority levelExecutive Employment type
Employment typeFull-time Job function
Job functionMarketing and Sales Referrals increase your chances of interviewing at Corpay by 2x Get notified about new Chief Marketing Officer jobs in
Atlanta, GA . Atlanta, GA $225,000.00-$295,000.00 1 week ago Head of Strategic Marketing, EV Charging Atlanta, GA $159,390.00-$273,240.00 4 days ago Atlanta, GA $146,490.00-$200,400.00 2 weeks ago Atlanta, GA $145,000.00-$200,000.00 1 day ago Sr. Director, Local Corporate Store Marketing Atlanta, GA $145,000.00-$200,000.00 12 hours ago Senior Vice President, Creator Marketing Atlanta, GA $128,000.00-$205,000.00 1 day ago Atlanta, GA $179,921.00-$300,160.00 2 weeks ago Atlanta, GA $163,000.00-$263,350.00 1 week ago Area Director of Sales & Marketing - Hotels Atlanta, GA $67,000.00-$70,000.00 1 week ago Director, Commercial Payments, Head of Fleet & Mobility, The Americas Atlanta, GA $151,600.00-$219,950.00 2 weeks ago Airline General Manager in Atlanta, GA (ATL) We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
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