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Job Title: Director - Advocacy & Influence

Division: LDB

Location: Hudson Yards, New York City

Who We Are:

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity, and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

What You Will Do:

The beating heart of our business is medical advocacy and medical recommendation. This is an exciting opportunity for an innovative and passionate advocacy specialist with experience in medical to develop and lead the medical advocacy strategy for LDB. The Director role will support recruitment of new HCPs onto social media, as well as nurturing those relationships and driving loyalty through excellent campaign execution B2B and B2C. The Director will drive the development of divisional and brand medical advocates at all levels from nano, micro, and macro, using the latest strategies and tactics in the A&I space such as tentpole campaign & product launch support, community building, seeding, and creator/ambassador development. They will elevate their skills through differentiating LDB's A&I presence in the challenging skincare and haircare space, where brands remain competitive through the addition of new, trending, relevant content and the creation of partnerships that uniquely impacts a myriad of customer profiles.

• Be responsible for execution of the LDB's Medical advocacy strategy in line with the brand, division, and medical priorities.
• Support the upskilling of Healthcare Professionals on social media: working in the team to develop and enhance our local curriculum, as well as maximizing opportunities with the global team.
• Develop and lead a strategic overview of LDB's medical spokesperson strategy, working closely with the CDMO team to ensure synergies across brands, topics, and functions including advocacy, marketing, and commercial as well as identifying opportunities to maximize our impact.
• Deliver innovative and social-native campaigns: specifically created with Health Care Professional's (HCPs) driving access to skin advice and LDB product recommendation where appropriate growing our share of influence online with healthcare professionals.
• Measure medical advocacy impact and regularly update to relevant stakeholders, ensuring data accuracy.
• Act with integrity to support protecting L'Oréal's reputation and relationship with regards to working with Healthcare Professionals.
• Be responsible for message coherence working closely with medical relations, marketing, medical detailing, PR, commercial, and digital to guarantee the coherence of messages across all touch points: B2B, B2C, and B2B2C.

What We Are Looking For:

Required Qualifications:

1. Bachelor's degree (BA/BS); 8-10 years of professional experience (operational marketing, Digital marketing, eCommerce and/or with a Digital Agency, experience in the Medical or Pharmaceuticals industry).
2. Experience liaising between business and external stakeholders.
3. Experience managing others.
4. Experience with managing vendor relationships, including but not limited to budgeting, briefing.
5. Strong understanding of industry trends and best practices.
6. Strong project/team management and communication skills, and the ability to manage multiple workstreams simultaneously.
7. Strong data analysis skills and experience upskilling to drive business actions.
8. Dynamic, creative leader and self-starter with the ability to foster collaboration across teams and build a vision for the brand/LUSA.
9. Self-motivated, results and solution oriented, strategic thinker.
10. Demonstrated strength in communication with an ability to motivate and influence across the organization cross-functionally.
11. Proven change agent.
12. Ability to lead presentations and effectively analyze and translate data into actionable business plans.

1. Ability to interact and present to all levels of the organization, including senior management.
2. Strong time management and prioritization skills.
3. This role will require a balance of analytical thinking, strong application skills of ideas to develop consumer knowledge and insight and to act on the data in collaboration with internal brand & external account partners.
4. We are looking for a change agent that can naturally connect dots across the organization to capture strong results for the brand.
5. This role requires constant interaction across a matrixed business structure to coordinate work and deliver objectives.
6. As a result, this individual must effectively build networks and become the in-house expert on the brand's consumer mindset to help influence, convince, and introduce new ways of marketing.

Preferred Qualifications:

1. Master's degree in marketing, Communications, Beauty/Skincare Management, Business and/or relevant area.
2. Relevant Industry Certifications

Please note: This job description is a general outline and may be subject to change.

As an integral part of our culture at L'Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L'Oréal's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows:

Salary Range [New York]: $138,500-$200,800 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyway! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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