Regional Marketing Manager
CHG-Meridian - Los Angeles, California, United States, 90079
Work at CHG-Meridian
Overview
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Overview
Lead the management and execution of the regional marketing strategy, ensuring it not only aligns with the overall Group Marketing strategy but also brings fresh ideas and innovative approaches tailored to the unique needs of the US market. Innovation and Initiative:
Drive the creation and implementation of new marketing initiatives that will help CHG develop it's household name. Proactively identify opportunities for brand growth, pushing beyond traditional methods to achieve greater impact. Market Intelligence:
Exchange with the Go-To-Market Global Team on market trends, competitor activities, and customer insights to adapt regional marketing strategies and identify new opportunities for the US region. Sales & Marketing Alignment:
Close collaboration with the Sales teams while understanding the strategic market and customer needs. Alignment of marketing efforts with theMarketing and Sales management objectives and planning of joint data-based call-to-action plans to drive overall success. Sales Lead and Brand Development:
Take the lead in building and nurturing CHG's brand presence, focusing on elevating the brand into a household name within the industry. Execution of lead generation activities, as well as Go-To-Market programs, to engage prospects and customers and expand the sales pipeline. Public Representation:
Act as a key representative of CHG in public forums, including speaking engagements, events, social media, and other brand ambassador opportunities. Confidently convey CHG's brand message and values, reinforcing the company's position as a leader in the industry. Performance Measurement and Marketing Analytics:
Monitoring and analysis of the effectiveness of marketing campaigns and activities while using data-driven Martech insights to optimize performance and ROI. Qualifications The ideal candidate will have demonstrated success in enabling sales growth through targeted marketing strategies and innovative campaigns, with experience in collaborating with and supporting sales teams to drive results. Marketing Experience:
Three to six years of experience in global or regional field B2B marketing, with a strong focus on Digital and Performance Marketing, Event Management, Content Development, Product/Services Marketing, Brand Development, Social Media, and Budget Management. Experience in financial services is a plus. Marketing Analytics Proficiency:
Analytical mindset with proficiency in using marketing analytics and reporting tools (e.g. CRM, Website Content Management Systems, Marketing Automation Tools, etc.). Marketing Strategy Development:
Strong creative thinking and problem-solving skills for developing innovative marketing strategies. Communication Skills:
Strong communication skills. Strong oral, written, and presentation skills with the ability to present within a public forum. Software Skills:
Four to five years of Microsoft software use at the Intermediate level, including Excel, Word, Outlook, PowerPoint. Comfort learning and using new systems and CRM. Organizational Skills:
Manage multiple priorities, act decisively in all problem resolution areas, and perform under pressure. Practical knowledge in leading and managing the execution of projects. Strong project management skills with the ability to handle multiple initiatives simultaneously. Collaboration Skills:
Highly self-directed and motivated with excellent interpersonal and presentation skills and an ability to work in collaboration with other business units. Proven ability to collaborate effectively and build strong relationships with a diverse range of stakeholders. Education:
Bachelor's Degree in Marketing, Business, or related field. Travel:
Ability to travel domestically and internationally as required for events and meetings. Must have a valid U.S. Passport. Must be fluent in English, multilingual skills is a plus Compensation and Benefits Annual Base Pay: $85,000-$110,000 Variable Compensation: Performance based bonus Benefits: Health, Vision, Dental, FSA, DCA, 401(k) with match, Disability Insurance, Paid Sick Time, Paid Vacation Time, Workcation, Hybrid Schedule, Equipment. About Us The CHG-MERIDIAN Group is one of the world's leaders and pioneers in financing sustainable technology projects through our initiative with the principles of the resource-efficient circular economy, which makes us a reliable provider of technology2use solutions in the IT, industrial and healthcare sector. Our added value consists in offering to our customers comprehensive support for their infrastructure - from consulting, financial, and operational services to used-equipment remarketing services. Independent from providers and with 40+ years of extensive experience, our global community consists of more than 1,300 employees in 30 countries across the globe. Our headquarters are in Weingarten, Germany. We provide efficient technology management for large corporations and medium-sized enterprises, hospitals, and the public sector. The online-based TESMA® Technology and Service Management System provides more than 15,000 users with maximum transparency in technology management.