Marketing Manager-Contract Role
CornerStone Staffing - Nebraska City, Nebraska, United States, 68410Work at CornerStone Staffing
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Overview
*** Posted on 8/6/2024 ***
Overview of the Marketing Manager
Newly created role to implement direct B2B &B2C marketing campaigns. Oversee planning & execution of all digital marketing campaigns. Improve digital ads, marketing channels, Google Ads, SEO, etc. to drive customers to our site.Responsible for developing new strategies, analyzing data & KPI's to ensure successful marketing campaigns, etc.
*** This is contract role for approximately 12 months***The business unit is growing, and this role will play an essential role in driving customer engagementNo guarantees of full-time hire, but it could be a possibility depending on business needs, job performance, etc.Responsibilities for the Marketing ManagerAcquires comprehensive knowledge of our business, products, target customers, the insurance industry, and competitors to create an integrated marketing plan aimed at achieving growth and profitability goals.Assesses the overall health of the marketing funnel, identifying new opportunities to enhance funnel performance and reduce customer acquisition costs.Offers strategic guidance for marketing campaigns across various platforms and channels, overseeing their development, implementation, maintenance, and results reporting.Networks and collaborates with internal resources to effectively utilize their capabilities.Establishes an archiving process for all marketing materials, including legal and compliance review documentation.Keeps up-to-date with the evolving marketing landscape, identifying new initiatives for testing.Creates and maintains regular reports and performance presentations for management and stakeholders.Act as the day-to-day lead for all marketing functions, including:Analytics and reporting:
utilizes existing and potential data sources to perform analytics and develops reports that deliver data-driven, actionable insights.Website:
uses content management system and works with developers and designers to make regular improvements that increase conversion rates.SEM, display, and retargeting:
manages spend, performance and optimization of campaigns, facilitates creative/ad format testing, message frequency and sequencing, campaign planning, and overarching optimization strategy.SEO:
oversees strategic planning and tactical efforts that increase organic conversions in a cost-effective manner.Email marketing:
develops campaigns, from planning through analysis, including development of tests/creative, list management, QA, response tracking and performance analysis.Creative:
Ensures brand, messaging, and designs speak effectively to our target audience and capture the unique essence of our value proposition.Direct mail:
creates campaigns using customer segments to drive acquisition while managing costs to target.Social:
drives engagement that leads to conversions in existing social channels and identifies opportunities to expand into additional social channels.Additional Duties of the Marketing ManagerPerforms related duties as directed or as situation dictates such as participating in other activities, projects, and initiatives as required.Required Knowledge of the Marketing ManagerBachelor's degree (or equivalent).At least 7 years of marketing experience (preferably business-to-small-business or business-to-consumer) including at least 3 years of online and email marketing experience.Experience handling large volumes of data and compiling results analyses.Demonstrated analytical/presentationExceptional at managing project timelines, meeting deadlines, and maintaining communication on important initiatives and duties with management and stakeholders.Proficient in Word, Excel, PPT.Must have experience working with pivot tables in ExcelSchedule for the Marketing ManagerM-F, 8:00 AM to 5:00 PMHybrid Scheduling after trainingCompensation Range for the Marketing Manager$70K -$100K+, DOEIf you have the required experience and are interested, please contact me for more details.
corey@cornerstonestaffinginc.com
***Only candidates appearing to match the requirements will be contacted***