Product Marketing Manager- Seismic Focus
Aspen Technology - Houston, Texas, United States, 77246![Aspen Technology](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Aspen Technology
Overview
- Apply
Overview
The Product Marketing Manager is a global position that has primary "go-to-market" responsibility for our geophysical products. The position will collaborate closely with customers as well as globally distributed cross-functional teams in Sales, Product Management, and Field Marketing to achieve business success in our target market segments as measured by growth in usage, revenue and market share. Your Impact
Responsible for driving the development and execution of go-to-market strategies and tactics across key market segments for our geophysical product suite
Ability to clearly articulate and demonstrate the value of AspenTech's product solutions to a wide variety of business stakeholders
Conduct market and competitive research and translate the research into actionable market strategies and tactics
Develop value-based positioning and messaging that differentiates these products in the market
Identify Best Practices through research and case studies from customers
Translate technical terminology into comprehensible messaging to ensure successful marketing campaigns with compelling content
Development of internal (sales enablement) and external (customer-facing) product content including presentations, brochures, e-books, white papers, case studies, videos and others for various marketing channels such as websites, webinars, events and social media
Work collaboratively with Industry Marketing to ensure solution area messaging is representative of relevant industry dynamics
What You'll Need
Bachelor's Degree in geoscience, geophysics or related technical discipline required. MBA a plus
5 - 10 years of experience in the Upstream Oil & Gas segment with demonstratable successes
5+ years of experience across the full software product marketing spectrum
Experience with seismic processing, imaging and interpretation software solutions is highly desired
Demonstrated ability to understand and convey complex information in a clear and concise manner
Excellent writing, presentation, communication and analytical skills. Previous writing examples may be requested.
Self-directed, highly motivated, detail-oriented, creative and innovative
Cultural awareness and experience working with globally distributed virtual teams
Ability and willingness to travel at least 15% (including internationally)
#LI-WJ1