Compass Group, North America
FIELD MARKETING DIRECTOR - K12 - New England - MA, RI, CT
Compass Group, North America - Providence, Rhode Island, us, 02912
Work at Compass Group, North America
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Overview
Fujifilm Marketing Comm Mgr, Endoscopy in Providence, Rhode Island
Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application. Position Overview The Marketing Communications Manager is responsible for planning, organizing, developing, implementing, and measuring the effectiveness of all marketing communications materials and campaigns across an exciting portfolio of innovative and market-leading products in Core and Interventional GI within the Endoscopy division of FUJIFILM Healthcare Americas Corporation. This includes a variety of external and internal channels such as web, email, social media, advertising, events, and video, as well as digital platforms for sales enablement. This role develops and employs effective, results-driven marketing and communications strategies and engaging content in support of lead generation, sales enablement, and building brand credibility. The Marketing Communications Manager will partner with and belong to an exceptionally engaged, skilled, and motivated team. This role works collaboratively with team leaders, Subject Matter Experts (SMEs), Marketing & Communications team members, business stakeholders, and vendors to develop and manage content from inception through final deployment, with ongoing review and measurement of communications effectiveness. Company Overview FUJIFILM Healthcare Americas Corporation is a comprehensive healthcare company that has an extensive range of technology and expertise in the detection, diagnosis, and treatment of diseases. Fujifilm’s innovative portfolio includes solutions spanning diagnostic imaging, enterprise imaging, endoscopic imaging, surgical imaging, and in-vitro diagnostics. The company is headquartered in Lexington, Massachusetts. For more information, please visit healthcaresolutions-us.fujifilm.com. Job Description Duties and Responsibilities: Develop and deploy engaging content for the Core and Interventional GI Endoscopy lines of business for marketing communications and sales enablement. Develop and deploy strategies for the communication of new product launches in support of sales enablement, market awareness, and lead generation. Develop and deploy communication campaigns for existing key products and services within the GI and Interventional endoscopy portfolios. Understand marketing business objectives as articulated by leadership, manager, and SMEs to articulate and incorporate the value proposition and differentiators for the innovative Core GI and Interventional products and services. Develop and/or edit relevant and compelling digital marketing content for the Endoscopy division website, microsites, landing pages, video, email, advertising, marketing presentations, etc. Develop and/or edit relevant and compelling digital content for the Field sales and support team for sales communications related to product launches. Participate in and lead the development of Core and Interventional GI marketing communications campaign planning through to execution and reporting on results. Create content that serves the objectives and tactical deliverables of the product launch/campaign plans across Endoscopy communications channels. Qualifications: Bachelor’s degree in marketing, Communications, Public Relations, or Business is required. 5+ years’ experience in a marketing communications manager role in healthcare, medical device preferred, or endoscopy is a plus. 10+ years of writing experience in the healthcare industry is required. Experience in developing content within the medical device industry is strongly preferred. Exceptional written, verbal, and presentation communications skills are required. Proven ability to develop creative marketing content, strategies, and approaches to work. Proven ability to assess the effectiveness of marketing campaigns and employ analytical skills. Experience working in a government-regulated environment is preferred. Strong organizational skills to work on multiple projects simultaneously. Strong collaboration skills and ability to work with colleagues at all levels. Ability to work independently, while providing project updates. Understanding and adhering to deadlines in a fast-paced environment. Proficient in utilizing MS Office Suite, including Word, Excel, and PowerPoint. Familiarity/experience with Showpad, Salesforce, Adobe Acrobat, and private video channels such as Wistia or Vimeo is a plus. Physical Requirements: While performing the duties of this job, the employee is required to stand; walk; use hands to finger, handle or feel objects; ability to use a keyboard; reach with hands and arms; balance; stoop, kneel, crouch; talk and hear. The employee may be required to occasionally lift and/or move up to 20 lbs. Travel: This role can be remote (Eastern Time zone location strongly preferred) and requires less than 15% travel.
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Read on to fully understand what this job requires in terms of skills and experience If you are a good match, make an application. Position Overview The Marketing Communications Manager is responsible for planning, organizing, developing, implementing, and measuring the effectiveness of all marketing communications materials and campaigns across an exciting portfolio of innovative and market-leading products in Core and Interventional GI within the Endoscopy division of FUJIFILM Healthcare Americas Corporation. This includes a variety of external and internal channels such as web, email, social media, advertising, events, and video, as well as digital platforms for sales enablement. This role develops and employs effective, results-driven marketing and communications strategies and engaging content in support of lead generation, sales enablement, and building brand credibility. The Marketing Communications Manager will partner with and belong to an exceptionally engaged, skilled, and motivated team. This role works collaboratively with team leaders, Subject Matter Experts (SMEs), Marketing & Communications team members, business stakeholders, and vendors to develop and manage content from inception through final deployment, with ongoing review and measurement of communications effectiveness. Company Overview FUJIFILM Healthcare Americas Corporation is a comprehensive healthcare company that has an extensive range of technology and expertise in the detection, diagnosis, and treatment of diseases. Fujifilm’s innovative portfolio includes solutions spanning diagnostic imaging, enterprise imaging, endoscopic imaging, surgical imaging, and in-vitro diagnostics. The company is headquartered in Lexington, Massachusetts. For more information, please visit healthcaresolutions-us.fujifilm.com. Job Description Duties and Responsibilities: Develop and deploy engaging content for the Core and Interventional GI Endoscopy lines of business for marketing communications and sales enablement. Develop and deploy strategies for the communication of new product launches in support of sales enablement, market awareness, and lead generation. Develop and deploy communication campaigns for existing key products and services within the GI and Interventional endoscopy portfolios. Understand marketing business objectives as articulated by leadership, manager, and SMEs to articulate and incorporate the value proposition and differentiators for the innovative Core GI and Interventional products and services. Develop and/or edit relevant and compelling digital marketing content for the Endoscopy division website, microsites, landing pages, video, email, advertising, marketing presentations, etc. Develop and/or edit relevant and compelling digital content for the Field sales and support team for sales communications related to product launches. Participate in and lead the development of Core and Interventional GI marketing communications campaign planning through to execution and reporting on results. Create content that serves the objectives and tactical deliverables of the product launch/campaign plans across Endoscopy communications channels. Qualifications: Bachelor’s degree in marketing, Communications, Public Relations, or Business is required. 5+ years’ experience in a marketing communications manager role in healthcare, medical device preferred, or endoscopy is a plus. 10+ years of writing experience in the healthcare industry is required. Experience in developing content within the medical device industry is strongly preferred. Exceptional written, verbal, and presentation communications skills are required. Proven ability to develop creative marketing content, strategies, and approaches to work. Proven ability to assess the effectiveness of marketing campaigns and employ analytical skills. Experience working in a government-regulated environment is preferred. Strong organizational skills to work on multiple projects simultaneously. Strong collaboration skills and ability to work with colleagues at all levels. Ability to work independently, while providing project updates. Understanding and adhering to deadlines in a fast-paced environment. Proficient in utilizing MS Office Suite, including Word, Excel, and PowerPoint. Familiarity/experience with Showpad, Salesforce, Adobe Acrobat, and private video channels such as Wistia or Vimeo is a plus. Physical Requirements: While performing the duties of this job, the employee is required to stand; walk; use hands to finger, handle or feel objects; ability to use a keyboard; reach with hands and arms; balance; stoop, kneel, crouch; talk and hear. The employee may be required to occasionally lift and/or move up to 20 lbs. Travel: This role can be remote (Eastern Time zone location strongly preferred) and requires less than 15% travel.
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