Marketing Manager
Nhadec - Belmont, New Hampshire, us, 03220![Nhadec](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Nhadec
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Overview
· Work closely with the CEO, General Manager, Business Development, and Sales functions to understand the business plans, products, market trends, and customer’s needs to develop a marketing plan in support of annual corporate goals.· Lead the execution of the marketing plan in close coordination with the parties above. Measure and document the effectiveness of the marketing activities and adjust accordingly.· Meet with customers, learn their applications, needs, and acquisition processes, then reflect those lessons in the marketing plan. Acquire a technical knowledge of Milpower Source products and applications, the competition, as well as the defense market as a whole.· Work closely with the Sales personnel to understand their needs, and develop the material and support required to increase the probability of winning key pursuits.· Understand the Corporation’s position in the global markets (US, EU, Israel, and India) and develop the tools required to overcome the competition – messaging, branding, price to win, and more. Grow awareness of the global corporate brands in the USA (Milpower Source), Israel (Enercon Technologies), Europe (Enercon Technologies Europe), and India (Milpower Source India) markets.· Publish an annual marketing strategy; Develop a plan that aligns with the corporate business strategy and execute marketing initiatives for new and existing projects. Contribute to the business strategy development process, including quarterly business reviews and executive level meetings.· Manage the annual marketing budget. Partner with Finance Department to track actuals and plan future expenditures.· Mature the lead generation process in support of sales. Continuously measure results of marketing-driven leads and regularly present metrics in sales and leadership meetings. Develop and execute new and innovative customer acquisition and retention marketing programs; including web-based, database, and direct-to-customer marketing.· Conduct regular research analysis of existing and new digital marketing platforms to determine effectiveness.· Continuously enhance existing corporate brand standard; ensuring effective, cohesively-branded marketing communications, including the company website, print collateral, technical product data sheets, and advertising.· Demonstrate an ability to see the big picture and provide useful advice and input across the global corporation.· Lead sales & marketing events to engage customers, government employees, elected officials, and train sales representatives to promote the global corporate brands and develop sales leads.· Familiarity and skill with the tools of the trade in marketing including PR, written communication, website development, market research, product packaging, Microsoft software suite of products, visual communication software products, and creative services.Requirements:
Minimum· Min 10 years’ experience in marketing.· Bachelor’s Degree in Marketing or equivalent.Extraordinary communication skills, illustrating proficiency in both verbal and written communications in EnglishExemplify a high degree of personal integrity, leadership, and interpersonal skills and abilities.Ability to work in a multinational, multi-cultural corporationSkills in marketing strategy development, with a demonstrated track record.Highly developed & demonstrated teamwork skills Experience managing external PR and communication consulting firms and contractorsExperience in the global marketplace is a plus.Graphic design skills is a plusDefense industry experience highly desired, but not required.
Milpower Source is proud to be an Equal Opportunity EmployerFemales/Minorities/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity
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