Marketing Manager
Money Fit by DRS - Redlands, California, us, 92375![Money Fit by DRS](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Money Fit by DRS
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Overview
Under the direction of the Director of Outreach and Development the marketing manager will plan, direct, and coordinate marketing efforts and programs for the schools in order to advance the organization’s external marketing strategy and implementation. Through monitoring trends that drive new products and services, the marketing manager will design creative, visually appealing tools and resources that assist in school-wide communication, marketing and branding efforts.ESSENTIAL FUNCTIONS and RESPONSIBILITIESMarketing
Designs and creates compelling and brand-aligned marketing materials (print and digital) for school, including banners, flyers, mailers, social media graphics and content, videos, photos.Develops and manages the schools’ social media communications strategy across platforms (e.g., Instagram, Facebook, Twitter).Develops and composes various publications, including news releases, feature articles, news stories, postings, reports and other communications which highlight the goals, objectives, policies, programs, activities and accomplishments of the school, its students and staff.Advances the social media strategy to reach new audiences.Builds awareness and excitement of school events and accomplishments.Formulates or coordinates marketing activities to promote school enrollment, events and services.Tracks data and results related to schools’ marketing efforts and provides regular reports to senior leaders.Plans for advertising at conventions, conferences, school events and job fairs.Assists in the development and implements a student recruitment campaign.Assists human resources in developing a teacher recruitment campaign.Attends and takes photos at school events for immediate use on social media/online, as well as in future marketing collateral.Manages the development, maintains, and expands the Schools’ website.Communications
Supports in responding to requests for information from the media, potential parents, and others.Develops communication about school programs to maintain favorable public or education partners’ perceptions of the schools’ accomplishments and agenda.Writes communications for the schools’ website.Writes press releases or other media communications to promote the school.Assists school leadership with communication efforts to staff, families and the community.Research
Researches marketing or advertising opportunities in various geographic areas.Evaluates the best method for reaching audience.Other Duties
Responds to non-urgent communication within 24 school hours and urgent communication within two school hours.Documents and refers to the school’s management all formal disciplinary actions involving students; supporting management with addressing and resolving complaints from students and parents in a timely manner; ensuring compliance with the provisions of California Penal Code Section 11166 (Child Abuse and Neglect Reporting Act).Performs other duties as assigned.QUALIFICATIONS GUIDE
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.Experience & Education:
Minimum of two years experience in a marketing/communications role or equivalent.Experience in education, preferable in independent study model highly desirable.Bachelor’s degree in marketing or similar field required; Master’s preferred.Other Qualifications:
State and federal fingerprint clearance (LiveScan) to work with students (Ed. Code 44237). No prospective employee can report to work without this clearance being received and the Human Resources Manager notifying the immediate supervisor of this clearance.Proof of a clear TB Tine test or signed Certificate of Completion dated within the last 60 days (Ed. Code 49406) upon employment and thereafter updated every four years.Hold and maintain a valid California Driver’s License, proof of automobile insurance, and full time use of a dependable automobile that is insured pursuant to California regulations.Knowledge:
Computer and technology literacy:Operate office equipment including a calculator, copier, fax machine, computer and assigned software.Google docs, Google spreadsheets and other online collaboration tools to send and receive information.Basic arithmetic calculations.Knowledge of marketing and brand best practices, including marketing campaign development and execution.Familiarity with content management processes and systems, as well as hands-on experience posting to popular social media platforms (e.g., Instagram, Twitter).Experience identifying relevant tracking metrics for sustained measurement of impact and evaluation of short-term marketing experiments.Skills:
Create visually appealing marketing tools that align with the organization’s brand.Able to build excitement and think creatively on how to reach different audiences.Conflict resolution.Record-keeping techniques.Methods of collecting and organizing data and information.Proficiency in Adobe Creative Suite, In-Design, Word, Excel, and PowerPoint.Knowledge and experience using Google docs, Google spreadsheets and other online collaboration tools to send and receive information.Abilities:
Embraces Sage Oak’s core values.Maintains integrity at all times.Works independently with little direction.Maintains developed, clear communication and interpersonal skills that maintain a respectful, professional, and courteous manner.Maintains flexible and adaptable mindset.Demonstrates sensitivity to individual differences and cultural backgrounds.Maintains confidentiality of sensitive and privileged information.Follows established procedures and meets all established deadlines.Allocates time and resources effectively.Understand complex, multi-step written and oral instructions.Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Hear and speak to exchange information.Dexterity of hands and fingers.See to read a variety of materials.Bend at the waist, kneel or crouch.Sit or stand for extended periods of time.Lift objects up to 50 pounds with or without assistance.Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Noise level is generally moderate.Meetings conducted in public and office settings.Indoor and outdoor in varying temperature.Employee must have available transportation and be able to drive up to 200 miles in a day.The above job description is not intended to be an all-inclusive list of duties and standards of the position. Incumbents will follow any other instructions and perform any other related duties as assigned by their supervisor.
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