Tbwa Chiat/Day Inc
Senior Product Marketing Manager - Mercury Personal
Tbwa Chiat/Day Inc - Los Angeles
Work at Tbwa Chiat/Day Inc
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Overview
Senior Product Marketing Manager - Mercury Personal
San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United StatesWe're looking for a Senior Product Marketing Manager who can help us tell our story to a new audience and drive growth for Mercury Personal.Here are some of the things you’ll do:Own the go-to-market strategy for Mercury Personal, including audience refinement, positioning, messaging, and launch planningDevelop deep customer insights through both quantitative and qualitative research to understand what drives individuals’ banking decisionsCreate compelling narratives that differentiate Mercury Personal and drive growth in the consumer segmentPartner with growth, creative, and product teams to develop and execute marketing campaigns across multiple channelsBuild and maintain competitive intelligence on the personal banking space, identifying opportunities for Mercury to stand outDrive product adoption through growth initiatives, working closely with our personal banking product teamMeasure and optimize performance, using data to inform future marketing strategiesChampion the voice of the consumer customer within Mercury, ensuring their needs are represented in product developmentThere are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of these attributes:5+ years of B2C product marketing experienceStrong track record of developing and executing go-to-market strategies for new productsExperience translating complex products into clear, compelling value propositionsExcellent storytelling abilities with a keen eye for what makes products resonate with consumersData-driven approach, with experience using analytics to optimize campaignsStrong project management skills and ability to coordinate cross-functional initiativesExperience working with product, growth, and creative teamsFintech experience is a plus, particularly in consumer banking or personal financeThe total rewards package at Mercury includes base salary, equity (stock options), and benefits.Our target new hire base salary ranges for this role are the following:US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $181,600 - $192,300US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $163,400 - $173,100Canadian employees (any location): CAD 165,300 - 181,700
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San Francisco, CA, New York, NY, Portland, OR, or Remote within Canada or United StatesWe're looking for a Senior Product Marketing Manager who can help us tell our story to a new audience and drive growth for Mercury Personal.Here are some of the things you’ll do:Own the go-to-market strategy for Mercury Personal, including audience refinement, positioning, messaging, and launch planningDevelop deep customer insights through both quantitative and qualitative research to understand what drives individuals’ banking decisionsCreate compelling narratives that differentiate Mercury Personal and drive growth in the consumer segmentPartner with growth, creative, and product teams to develop and execute marketing campaigns across multiple channelsBuild and maintain competitive intelligence on the personal banking space, identifying opportunities for Mercury to stand outDrive product adoption through growth initiatives, working closely with our personal banking product teamMeasure and optimize performance, using data to inform future marketing strategiesChampion the voice of the consumer customer within Mercury, ensuring their needs are represented in product developmentThere are lots of paths that could lead you to be successful in a role like this; we think the strongest candidates will have some of these attributes:5+ years of B2C product marketing experienceStrong track record of developing and executing go-to-market strategies for new productsExperience translating complex products into clear, compelling value propositionsExcellent storytelling abilities with a keen eye for what makes products resonate with consumersData-driven approach, with experience using analytics to optimize campaignsStrong project management skills and ability to coordinate cross-functional initiativesExperience working with product, growth, and creative teamsFintech experience is a plus, particularly in consumer banking or personal financeThe total rewards package at Mercury includes base salary, equity (stock options), and benefits.Our target new hire base salary ranges for this role are the following:US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $181,600 - $192,300US employees outside of New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $163,400 - $173,100Canadian employees (any location): CAD 165,300 - 181,700
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